《市场营销策划》课程教学改革的探索与实践

2016-03-31聂莉君

湖南工业职业技术学院学报 2016年1期

关键词：教学改革

聂莉君

（广东女子职业技术学院，广东广州，511450）

《市场营销策划》课程教学改革的探索与实践

聂莉君

（广东女子职业技术学院，广东广州，511450）

［摘要］《市场营销策划》作为市场营销专业的一门综合性非常强的专业核心课程，对提高市场营销专业人才培养质量、提升毕业生就业能力与就业质量具有重要意义。通过对该课程教学现状的研究并结合当下学生就业环境，以广东女子职业技术学院的《市场营销策划》课程为例，从教学理念、教学内容、实训内容等方面进行教学改革的探索与实践，旨在能更好地完善该课程的教学。

［关键词］市场营销策划；教学改革；探索

The Exploration and Practice of Teaching Reform in the Course of “Marketing Plan”

NIE Li-Jun
(Guangdong Women’s Professional Technical College, Guangzhou511450, Guangdong)

［Abstract］The marketing planning as a marketing professional a comprehensive very strong professional core courses, to improve the market marketing professional talent training quality, improve graduates employment ability and the employment quality is of great significance. Through the study of the course teaching and combined with the current students employment environment, in the guangdong women’s vocational and technical college, the marketing planning course as an example, from the aspects such as teaching ideas, teaching contents, training content of exploration and practice of teaching reform, aimed at better able to improve the teaching of the course.

［Key words］marketing planning；the curriculum reform；explore

教育部《关于全面提高高等职业教育教学质量的若干意见》发布后明确了“高职教育应采用工学结合的人才培养模式”的高职教育理念。为了实现人才培养模式,就必须对基于学科体系设计的课程进行改革。笔者以广东女子职业技术学院市场营销专业中最具有代表性和实践性的《市场营销策划》课程为例来探索课程教学改革与实践。