陈晓瑜

摘 要：在全国高校思想政治工作会议上，习近平总书记强调，要把思想政治理论课与课程教学向“同向同行”方向推进，通过对思想政治工作的有效贯穿，达到“全程育人”、“全方位育人”的目标。本文以此为出发点，选取高职《汽车商务礼仪》课程思政教学实践研究作为题目，紧扣“课程教学这个主渠道”，分别对高职《汽车商务礼仪》课程思政教学现状、教學设计思路、实施措施、实施成效、教学诊改等内容进行了具体讨论。

关键词：汽车商务礼仪 教学改革 课程思政

Research on the Ideological and Political Teaching Practice of the Course “Automobile Business Etiquette”

Chen Xiaoyu

Abstract：At the National Conference on Ideological and Political Work in Colleges and Universities， General Secretary Xi Jinping emphasized that ideological and political theory courses and curriculum teaching should be promoted in the direction of “same direction” to achieve “full education” and the goal of “all-round education” through effective penetration of ideological and political work. Taking this as the starting point， this article selects the research on the ideological and political teaching practice of the course “Automotive Business Etiquette” in higher vocational colleges as the topic， and closely follows “the main channel of course teaching”， and separately analyzes the current ideological and political teaching status and teaching design of the course “Automotive Business Etiquette” in higher vocational schools. Ideas， implementation measures， implementation results， teaching and diagnosis reforms， etc. were discussed in detail.

Key words：automobile business etiquette， teaching reform， curriculum ideology

我国汽车制造业起步晚、发展速度快，现阶段已经构建了以汽车产品研发设计、材料运输、生产加工、订单处理、市场销售、售后服务为基本构成环节的生产制造产业链条。并且，在制造业向“智造业”转型升级过程中实现了以信息技术为主导的产业链条优化目标，逐渐建立了定制化的生产制造模式，形成了以“订单处理+材料运输+生产加工+售后服务”的“4+1”产业链条。随着全球汽车行业平均利润率的逐渐显现，在两条产业链条模式下，汽车售后服务环节变得越来越重要。因此在新时代深化《汽车商业礼仪》课程教学实践，可以为现代汽车行业发展培育必备人才。下面先对高职《汽车商务礼仪》课程思政教学现状展开具体说明。

1 高职《汽车商务礼仪》课程思政教学现状

现阶段高职院校的学生以“95”后为主，在汽车商务礼仪课程思政教学过程中，学生受网络环境影响较大，对于思政课程的兴趣相对较低。……