冯巍慧 董喆

摘  要：随着国内外经济形势的不断变化，市场急需具有较高的创新精神和实践能力的、能够适应经济全球化和国际化要求的、面向国内外人才市场需求的高级工商管理人才队伍。但是事实上高校传统的工商管理专业人才培养模式呈现出单一化、理论和实践脱节等现状，已经不能够满足这一变化需求。因此，对于高校工商管理专业人才培养活动而言，当务之急就是要能够构建工商管理专业复合型人才培养模式，完成对高校工商管理专业课程体系建设。基于此，该文从高校工商管理专业复合型人才培养模式的重要意义，探索当下高校工商管理专业的课程体系建设现状，最后基于复合型人才培养模式的特点完成对工商管理专业的课程规划设计。

关键词：高校  工商管理专业  复合型人才培养模式  课程规划

中图分类号：G64                             文献标识码：A文章编号：1672-3791（2021）03（c）-0163-03

Research on Curriculum Planning Based on the Training Mode of Complex Talents of Business Administration Specialty in Chinese Colleges and Universities

FENG Weihui  DONG Zhe

（Shandong Yingcai University， Jinan， Shandong Province， 250104  China）

Abstract： With the changing economic situation at home and abroad， the market is in urgent need of high innovation spirit and practical ability， which can meet the requirements of economic globalization and internationalization， and face the demand of domestic and foreign talent market. But in fact， the traditional training mode of business administration professionals in colleges and universities presents a single， theoretical and practical disjointed situation， which can no longer meet the needs of this change.Therefore， for the training activities of business administration professionals in colleges and universities， the urgent task is to be able to construct the complex talent training model of business administration majors and to complete the construction of the curriculum system of business administration majors in colleges and universities. Based on this， this paper explores the current situation of the curriculum system construction of business administration major in colleges and universities from the significance of the complex talent training model of business administration major in colleges and universities. Finally， based on the characteristics of the complex talent training model， the course planning and design of business administration major is completed.

Key Words： Colleges and universities; Business administration major; Compound talent training model; Curriculum planning

工商管理專业是一门应用性较强的，借助管理学、经济学等基本理论，采用现代管理方法和手段来进行企业管理和经营决策的专业学科。在高校工商管理专业的教学实践中，其下设较多的二级专业，有旅游管理、市场营销、会计学、财务管理等，因此大多数高校的课程设置中，为了让学生具有较宽的知识面，往往会呈现出倾向一些理论、政策、行业发展动态等学科知识的培育，因此导致学生对各个学科的专业知识的了解和实践应用不够深入。更重要的是，随着现代企业的进一步发展，企业管理工作分工越来越明确，大多数企业不再设置综合性的管理部门，而是实现了专项化的管理划分，这就使得工商管理专业毕业生找对口工作的难度加深。……