云南沧源翁丁村旅游开发策略研究
2020-08-06许忠俊文耀荣
许忠俊 文耀荣
摘 要:基于利益相关者理论视角,以云南省沧源县翁丁村为研究对象,结合案例分析和文献研究等方法探究该景区周边环境的协调发展问题。结果显示:在景区旅游开发过程中,存在当地政府、旅游企业、本地居民、游客等几类核心利益相关者;由于权力、地位和利益需求的不同,各核心利益相关者之间存在利益争夺和矛盾冲突;为促使各利益相关者之间达到平衡,促进景区旅游协调发展,应做好旅游开发规划,提升旅游文化内涵,实现有形和无形资源的完整性保护。
关键词:景区旅游;利益相关者;协调发展;翁丁村
中图分类号 F592.7文献标识码 A文章编号 1007-7731(2020)14-0149-03
Abstract: Based on the theoretical perspective of stakeholders, we took Wengding Village, Cangyuan, Yunnan as the research object, and used case analysis and literature research to explore the coordinated development of the surrounding environment of the scenic spot. The study found that in the process of scenic tourism development, there are several types of core stakeholders such as local governments, tourism enterprises, local residents, and tourists. Due to differences in power, status, and interests, there are conflicts of interests and conflicts, which hinder the coordinated development of the scenic area and the surrounding environment. In order to promote the balance among all stakeholders and promote the coordinated development of scenic tourism. The article puts forward measures such as doing a good job in tourism development planning, enhancing tourism cultural connotation, and realizing the integrity protection of tangible and intangible resources.
Key words:Scenic spot tourism; Stakeholders; Coordinated development; Wengding village
當前,随着全域旅游理念普及趋势的上升,人们开始关注景区旅游与周边环境协调发展的问题。景区周边环境是指一个景区的周围环境,既包含人文社会环境,也包含自然景观环境。胡炜霞[1]认为景区旅游应与周边环境协调发展。自2005年第十五届国际古迹遗址理事大会召开以来,我国古建筑、古遗址和历史区域周边环境保护开始受到重视,并通过了文物古迹环境保护的《西安宣言》。该宣言第1次将周边环境概念引入遗址的保护中,并提出要关注文物古迹的自然环境以及人文环境。随后,“周边环境”作为一种新课题被纳入旅游环境研究中。我国对景区周边环境的研究涵盖了基本理论问题的界定、景观外观与大气异质性边界的定性研究、“影响拐点法”等定量研究方法的应用等,从文化遗产保护、资源开发、环境治理、景观设计与规划、景观生态学等不同角度拓展研究内容,整体呈现出多角度、多层次的发展态势。……
