刘平江　何志强　金媛媛

摘 要：运用文献资料法、问卷调查法、数理统计法、访谈法和逻辑分析法，分析京津冀地区体育旅游协同发展的相关政策，对京津冀3地居民体育旅游现状进行调查。结果显示：京津冀3地居民在参与体育旅游方面，男性与女性的差异性并不十分显著。参与体育旅游的北京地区居民明显多于天津和河北地区的居民，来自天津和河北地区的居民数量相差不大。3地居民对体育旅游项目的了解存在一定的差异， 北京地区居民最了解的是滑冰；天津地区和河北地区居民最了解的是登山观光。3地居民了解比例较低的项目是滑草。3地居民最喜欢的体育旅游持续时间均为2 d和1 d，并且最喜欢的体育旅游出行方式是自助游和自由行。提出建议：将体育小镇建设纳入体育旅游示范区的范畴；借势2022年北京冬奥会，打造冰雪旅游精品项目；多渠道宣传推广体育旅游项目；健全体育旅游者服务体系。

关键词：京津冀；京津冀协同发展；居民；体育旅游；现状

中图分类号：G 80-051 学科代码：040301 文献标识码：A

Abstract：Through using the methods of literature review， questionnaire， mathematical statistics， interview and logical analysis， this paper analyzes the related policies of coordinated development of sports tourism in Beijing， Tianjin and Hebei Province， and investigates the current situation of residents in Beijing， Tianjin and Hebei Province. The result shows that the difference of male and female residents in Beijing， Tianjin and Hebei involved in sports tourism is not very significant. The number of residents who participate in sports tourism in Beijing is significantly higher than that in Tianjin and Hebei. The number of residents from Tianjin and Hebei is not significant. There are some differences in the understanding of sports tourism projects among the three residents. The residents in Beijing area know the skating most； the residents in Tianjin and Hebei are most familiar with mountain climbing. Residents in three regions have a very limited involvement with grass skiing. The favorite sports tourism duration is 2D and 1D with residents in the three regions， and the most favorite ways of sports tourism are independent tour and free travel. Suggestions： the construction of sports town should be included in the category of sports tourism demonstration； 2022 Beijing Winter Olympic Games should be used to create excellent ice and snow tourism projects； sports tourism projects should be publicized and promoted through various channels； and sports tourists service system should be improved and perfected.

Keywords：Beijing Tianjin Hebei；coordinated development in Beijing Tianjin Hebei；residents；sports tourism； status quo

《2016年政府工作報告》中提到：落实带薪休假制度，加强旅游交通、景区景点、自驾车营地等设施建设，规范旅游市场秩序，迎接正在兴起的大众旅游时代。国家旅游局局长李金早指出：“我国人均GDP已超过7 000美元，正处于旅游消费需求进入爆发式增长时期……下一步，将引导社会资本建设一批满足大众化、多样化、多层次休闲度假需求的国民度假地；支持景区和城市发展旅游演艺；