薛帅强 丁一 蔡蔚建

摘  要：“十二五”之后，党和国家的高度重视使中医药文化科普工作的重要性愈显突出，作为中华文化几千年传承人的我们，如何将国粹中医融入新时代进行传播科普与发展成为了难题。而在时间碎片化的显著的今天，短视频正是流行于当下，符合短小、快捷、形象等需求的优秀传播方式之一。该文就短视频形式运用于中医药文化科普中的优势进行分析，并提出相对可行的中医药科普短视频相关内容以及科普策略。

关键词：中医药文化   短视频   科普   实践研究

中圖分类号：G206                           文献标识码：A文章编号：1672-3791（2021）08（b）-0176-03

Research on the Practice of Popularization of Science of Traditional Chinese Medicine Culture with Short Video

as the Carrier

XUE Shuaiqiang   DING Yi   CAI Weijian

（Basic Medical College， Hebei University of Chinese Medicine， Shijiazhuang， Hebei Province， 050000 China）

Abstract： Since the beginning of the 12th Five Year Plan， the great attention of the party and the state has made the importance of cultural science popularization of traditional Chinese medicine more and more prominent. As the inheritors of Chinese culture for thousands of years， how to integrate the quintessence of traditional Chinese medicine into the new era for dissemination， science popularization and development has become a difficult problem. In today's era of time fragmentation， short video is one of the excellent communication methods that are popular at present and meet the needs of short， fast and image. This paper analyzes the advantages of short video in the popularization of traditional Chinese medicine culture， and puts forward relatively feasible contents and popular science strategies of short video in the popularization of traditional Chinese medicine.

Key Words： Traditional Chinese medicine culture; Short video; Popularization of science; Practical research

近年来，由于国家政策的出台及物质生活水平的逐步提高，人们的健康观念发生改变，自我保健意识日渐增强，人们也逐渐认识了中医药学的重要性。它包含着中华民族几千年的健康养生理念及其实践经验，也是凝聚着中国人民和中华民族的博大智慧的国粹。而正是人民对中医药文化知识和中医药养生保健方法的兴趣越来越浓厚的浪潮，给中医药文化科普传播工作打开了路径。

随着时代的发展，传统媒介如报纸、电视等传统的传播方式由于其过多的受制因素已经逐渐不能够完全满足受众的需求。如果依然只采用传统方法行进中医药文化的科普之路，中医文化传播的受众将仅仅限制于某一小部分人之间，其内容和形式也无法跟上时代变化，导致无法吸引受众眼球。相较于传统媒介而言，与新时……