李海燕 侯立刚 王青蓝 刘卓

摘 要：农业技术推广是将农业科技转化为现实生产力的重要环节，是打通农业科研与技术应用壁垒的关键所在。长期以来，我国农业技术推广主要采取农技专家与广大农民面对面授课的线下培训模式，但随着农业现代化程度的不断提升，种植栽培和农艺农机对于技术的要求越来越高，导致广大农民对于专业技术的需求越发迫切，传统的培训模式及授课方式无法满足广大农民群众对于农业技术的现实需求。在新媒体迅速发展的背景下，如何有效利用新媒体平台和新媒体传播方式全面、快捷、高效地推广农业技术知识是农技推广人的重要课题。该文以吉林省农业科学院为例，详细分析了传统农技推广模式存在的问题与不足，并针对利用新媒体平台开展农业技术推广提出了相应的合理化建议，以期为利用新媒体平台促进农业技术推广提供参考。

关键词：新媒体;农业技术推广;模式;路径

中图分类号 F324.3;G206.2  文献标识码 A文章编号 1007-7731（2021）18-0009-04

Exploration and Path Analysis of Agricultural Technology Extension Model under the New Media

——Taking Jilin Academy of Agricultural Sciences as an Example

LI Haiyan et al.

（Jilin Academy of Agricultural Sciences， Changchun 130033， China）

Absrtact： agricultural technology popularization is an important link to transform agricultural science and technology into real productive forces， and it is the key to break through the barriers of agricultural scientific research and technology application. For a long time， agricultural technology extension in our country mainly adopts the off-line training mode of face-to-face teaching between agricultural technology experts and farmers， but with the continuous improvement of agricultural modernization， planting technology， cultivation methods and agricultural machinery require more and more agricultural technology. Under the background of the rapid development of new media， how to effectively utilize the new media platform and the new media wave transmission mode is an important subject for agricultural technology extension people. Taking Jilin Academy of Agricultural Sciences as an example， this paper mainly analyzes the problems and shortcomings of the traditional agricultural technology extension model， and analyzes the strategy of how to use the new media platform to carry out agricultural technology extension， and puts forward some reasonable suggestions，in order to provide reference for using the new media platform to promote the transformation and upgrading of agricultural technology extension system.

Key words： New media; Agricultural technology extension; Model; Path

新媒体是基于原始媒体基础上发展起来的新型媒体形式，主要通过互联网、无线通讯网等渠道与用户进行交互式的内容传输。随着智能手机的普及以及农村智能网络的建设，智能手机、平板电脑已完全取代广播、电视，成为人们生活中最常见的传播媒体，是广大农民获取农业知识的主要渠道与媒介，也成为了农业科技信息传播的新途径。目前，农业技术推广体系落后、农业信息传播渠道不通畅、农技专业知识普及率低已經成为制约我国农业经济快速发展的主要因素。……