郭小花

摘  要：长期以来，兰州中小物流企业受到地域及资源等多种因素的影响，发展滞后，低价低质特征明显，核心竞争力形成及发展缓慢，已经严重制约了兰州区域物流的发展。文章结合兰州中小物流企业实际，在对其核心竞争力发展过程中面临的问题进行系统分析的基础之上，针对性的提出了“建立符合兰州中小物流企业实际的品牌发展战略、组织动态调整，提高资源整合能力”等相关发展策略，用于促进兰州中小物流企业核心竞争力的发展。

关键词：兰州市中小物流企业;核心竞争力;区域物流

中图分类号：F259.27    文献标识码：A

Abstract： For a long time， the small and medium-sized logistics enterprises in Lanzhou are affected by many factors， such as geography and resources. The development lags behind， the characteristics of low price and low quality are obvious， and the formation and development of core competitiveness is slow， which has seriously restricted the development of regional logistics in Lanzhou. In this paper， combined with the reality of small and medium-sized logistics enterprises in Lanzhou， based on the systematic analysis of the problems faced in the development process of their core competitiveness， the author puts forward some relevant development strategies， such as“establishing brand development strategy in line with the actual situation of small and medium-sized logistics enterprises in Lanzhou， dynamic adjustment of organization， and improving the ability of resource integration”， to promote the development of the core competitiveness of small and medium-sized logistics enterprises in Lanzhou.

Key words： small and medium sized logistics enterprises in Lanzhou; core competitiveness; regional logistics

1  蘭州中小物流企业的界定

顾名思义，兰州中小物流企业就是指在兰州从事物流行业的中小型企业。具体而言，根据物流行业标准，是指从业人数三千人及以下，年销售额在三亿人民币及以下的物流企业[1]。目前，兰州中小物流企业根据其所提供的服务来看，主要集中在物资、农产品的仓储及交通运输（以铁路、公路为主，航空为辅）领域;根据其主体构成来看，以私营企业、个体工商户等形成的非专业物流企业为主;根据其聚集程度来看，形成了三大区域即兰州新区工业物流区域、兰州西部工业物流区域、兰州东部工业物流区域。简而言之，兰州中小物流企业数量多、规模小、专业化程度低是其显著特征。

2  兰州中小物流企业核心竞争力发展过程中存在的问题分析

2.1  兰州中小物流企业品牌意识薄弱

品牌，对于生产制造型企业非常重要，对于服务型企业则更重要。……