摘要    乡村旅游作为乡村振兴的重要方式，对提高居民收入、改善农村环境等发挥着积极作用。淮安市地处苏北，农业人口众多，但乡村旅游资源丰富，具有发展乡村旅游的基础。通过研究发现，淮安市旅游经济增长势头强劲、乡村旅游产品质量和数量不断升级、产业融合与集聚水平不断提升，但仍存在着乡村旅游资源缺乏有效性整合、乡村旅游地域特色不凸显、缺乏系统完善的乡村旅游发展体制机制等方面的问题。发展与完善淮安市乡村旅游体系、挖掘淮安地域特色、打造乡村旅游知名品牌、突出主题特色营销、建立乡村旅游发展的动态评估机制等举措是优化淮安市乡村旅游发展的重要方式。

关键词    乡村旅游;现状;问题;优化路径;江苏淮安

中图分类号    F592.7;F327        文献标识码    A

文章编号   1007-5739（2020）11-0240-03             开放科学（资源服务）标识码（OSID）

Development  Status  and  Optimization  Path  of  Rural  Tourism  in  Huai′an  City

LI Qun-ji 1，2

（1 Huaiyin Normal University，Huai′an Jiangsu 223300; 2 Shanghai University of Finance and Economics）

Abstract    Rural tourism， as an important way to revitalize the countryside，plays an active role in increasing residents′ income and improving the rural environment. Huai′an City is located in northern Jiangsu，with a large agricultural population，but rich in rural tourism resources，and has the basis for developing rural tourism. It is found that the tourism economic growth in Huai′an City was strong，quality and quantity of rural tourism products were constantly upgraded，and the level of industrial integration and agglomeration was continuously advanced.However，there were still some problems such as the lack of effective integration of rural tourism resources，the lack of prominent regional characteristics of rural tourism，and the lack of a systematic and comprehensive rural tourism development mechanism. The development and improvement of rural tourism system in Huai′an，outstanding regional characteristics of Huai′an，creating well-known rural tourism brands，highlighting theme marketing，and establishing a dynamic evaluation mechanism for rural tourism development were important ways to optimize rural tourism development in Huai′an City.

Key words    rural tourism;status;problem;optimization path;Huai′an Jiangsu

鄉村旅游作为乡村振兴的重要方式，在提高农民收入、改善农村环境、倡导文明乡风、促进乡村治理等方面发挥积极作用[1-2]。十九大报告中提出：“农业农村农民问题是关系国计民生的根本性问题，必须始终把解决好‘三农问题作为全党工作的重中之重，实施乡村振兴战略”。《中共中央国务院关于实施乡村振兴战略的意见》中提出：“构建农村三产融合发展体系，实施休闲农业和乡村精品工程”。《乡村振兴战略规划（2018—2022年）》明确提出要合理利用村庄特色资源，发展乡村旅游和特色产业，实现乡村振兴。2019年农业农村部《2019年乡村产业工作要点》中强调：“要积极发展乡村休闲旅游，增添乡村产业发展亮点”。……