隋超

摘 要：近年来，我国广大消费者对于生鲜农产品品质的要求逐渐提升，在这一时代背景下，生鲜农产品冷链物流活动量不断增加，进而导致能量耗费也在逐渐增大，产生了大量的碳排放。在“双碳”目标下，这种高能耗、低效率的冷链运输严重制约了冷链物流的发展空间，对其进行低碳化改良已经成为了生鲜农产品发展的必然趋势。文章结合生鲜农产品冷链物流现状、生鲜农产品冷链物流质量控制相关理论，针对冷链物流“最初一公里”等问题进行分析，得出15种重要的主客观影响因素，并借助DEMATEL模型对因素之间的因果关系进行详细分析，使用ISM解释结构模型，最终得出关键影响因素，在此基础上提出针对性的优化策略。希望文章的研究内容能够为生鲜农产品冷链物流低碳高质量发展提供一定理论支持。

关键词：“双碳”目标；生鲜农产品；冷链运输；质量控制

中图分类号：F259.22文献标志码：ADOI：10.13714/j.cnki.1002-3100.2024.10.030

Abstract： In recent years， the quality requirements of Chinese consumers for fresh agricultural products have gradually increased. In this era， the volume of cold chain logistics activities for fresh agricultural products is constantly increasing， leading to a gradual increase in energy consumption and a large amount of carbon emissions. Under "dual carbon" goals， this high-energy- consuming and inefficient cold chain transportation seriously restricts the development space of cold chain logistics， and low-carbon improvement has become an inevitable trend in the development of fresh agricultural products. This article combines the current situation of cold chain logistics for fresh agricultural products and relevant theories on quality control of cold chain logistics for fresh agricultural products. It analyzes problems such as "the first kilometer" of cold chain logistics and identifies 15 important subjective and objective influencing factors. The DEMATEL model is used to analyze the causal relationship between the factors in detail， and ISM is used to explain the structural model. Finally， the key influencing factors are identified， and targeted optimization strategies are proposed based on this. It is hoped that the research content of this article can provide certain theoretical support for the low-carbon and high-quality development of fresh agricultural cold chain logistics.

Key words： "dual carbon" goals; fresh agricultural products; cold chain transportation; quality control

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随着我国经济的快速发展，民众的人均收入水平与消费水平均不断提升，消费理念也随之发生变化，在生鲜农产品消费领域，消费者不仅要求农产品应当具有新鲜、卫生、安全等基本要素，对于其品种、配送时效也存在一定要求。综合来看，生鲜农产品的优势在于新鲜度，因此，冷链运输的质量能够直接影响该产品的新鲜度，进而影响食品质量与企业经济效益。本文从“双碳”目标这一视角出发，对生鲜农产品冷链运输的质量控制策略进行深入研究。……