赵清俊 冯维杰

摘 要：针对零售商进行CSR投入的情形，考虑渠道权利与新产品和再造品的价格差异，分别构建集中与分散决策下的三种闭环供应链博弈模型，分析了零售商的CSR投入及渠道权利对供应链均衡策略及利润的影响，并设计了契约以实现帕累托优化。研究发现，零售商的CSR投入行为会使新产品和再造品的批发价格以及零售价格提高、市场需求量增加；零售商的CSR投入对制造商有着正向影响，而零售商的利润与消费者对CSR投入的敏感度有关；增强新产品与再造品的替代度有利于提高闭环供应链的运作效率，但也会加剧闭环供应链系统的“双重边际”效应。

关键词：闭环供应链；企业社会责任；差别定价；渠道权利；帕累托优化

中图分类号：F274文献标志码：ADOI：10.13714/j.cnki.1002-3100.2024.10.029

Abstract： In view of the CSR input of retailers， three closed-loop supply chain game models were constructed under centralized and decentralized decision-making， taking into account the channel rights and the differential pricing of new products and remanufactured products. The effects of the retailer's CSR input and channel rights on supply chain equilibrium strategy and profit were analyzed， and contracts were designed to achieve Pareto optimization. It is found that the CSR input behavior of retailers will increase the wholesale price and retail price of new products and remanufactured products， and increase the market demand. Retailers' CSR input always has a positive impact on manufacturers， and retailers' profits are related to consumers' sensitivity to CSR input. Enhancing the substitution degree of new products and remanufactured products is conducive to improving the operational efficiency of closed-loop supply chain， but it will also aggravate the "double marginal effect" of closed-loop supply chain system.

Key words： closed-loop supply chain；corporate social responsibility；differential pricing；channel rights；Pareto optimization

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经济的高速增长对社会和环境造成的问题越来越多，企业不仅要对赢利负责，还要对环境负责，并承担相应的社会责任，企业社会责任（Corporate Social Responsibility，以下简称CSR）在全球范围内备受关注[1-2]。企业履行社会责任不仅对环境、消费者、社会有益，而且企业本身也有利可图，企业的CSR行为能够提高其声誉、品牌知名度和信任度，对企业绩效的提升有着积极的影响[3-5]。

经过40多年的迅速发展，再制造形成了巨大的产业，已经成为循环经济和绿色制造业的重要组成部分。近年来，我国提出碳中和、碳达峰两阶段碳减排目标，再制造对废旧产品附加价值的充分利用不仅有助于碳减排、保护环境，还可以为企业创造价值[6]。……