摘 要 青少年出生和成长在融媒体时代，同时又处于人生的“拔节孕穗期”，他们的认知习惯、行为方式易受身边“大讯息”的影响。高职院校作为培养技术技能人才的沃土，肩负着为社会主义现代化国家输送有着坚定理想信念建设者的重任，加强高职学生的理想信念教育是高职院校职业教育的首要任务。本文从意志力、目标性、自省力三个“维度”分析当下高职学生理想信念现状，从而探讨融媒体时代下如何把握高职学生理想信念教育的机遇，为打造“大思政”格局添砖加瓦。

關键词 融媒体;高职学生;理想信念

中图分类号：G711                                   文献标识码：A    DOI：10.16400/j.cnki.kjdk.2021.31.052

Analysis and Research on the Current Situation of Ideals and Beliefs of

Higher Vocational Students in the Era of Integrated Media

ZHAO Lu

（Suzhou Chien-shiung Institute of Technology， Taicang， Jiangsu 215400）

Abstract Teenagers are born and grown up in the era of integrated media， and at the same time， they are in the "jointing and booting stage" of life. Their cognitive habits and behavior are vulnerable to the "big message" around them. As a fertile land for cultivating technical and skilled talents， higher vocational colleges shoulder the important task of transporting builders with firm ideals and beliefs for socialist modern countries. Strengthening the ideal and belief education of higher vocational students is the primary task of vocational education in higher vocational colleges. This paper analyzes the current situation of higher vocational students' ideals and beliefs from the three "dimensions of willpower， goal and introspection， so as to explore how to grasp the opportunities of higher vocational students' ideals and beliefs education in the era of integrated media， so as to contribute to building the pattern of "great thinking and politics".

Keywords integrated media; higher vocational students; ideals and beliefs

1 融媒体在意识形态领域的重要性

2014年8月，中央全面深化改革领导小组第四次会议审议通过《关于推动传统媒体和新兴媒体融合发展的指导意见》，正式将传统媒体与新兴媒体的融合发展上升到国家战略层面。2019年1月25日，习近平在党的新闻舆论工作座谈会上提出：“人在哪儿，宣传思想工作的重点就在哪儿，网络空间已经成为人们生产生活的新空间，那就也应该成为我们党凝聚共识的新空间”。国家高度重视融媒体在意识形态领域的作用，大学生的思想政治教育是国家意识形态建设中的重要组成部分，高校作为国家意识形态教育的重要宣传阵地，应充分运用媒体融合优势，结合广播、电视、互联网等媒介特点，多角度、全方位的进行大学生的理想信念教育，强化思想政治教育效果。

2 融媒体时代高职学生理想信念现状