刘大伟 王书彦 陈星 郑少忠

【摘   要】   为进一步了解新冠肺炎疫情给健身行业发展带来的影响，运用文献分析法、访谈法、实地考察法等研究方法，从群众的消费方式、健身行业的运营模式和服务方向等角度探索与思考疫情对健身行业发展的影响。研究表明，疫情迫使群众消费方式发生转变，人们对线上体育消费产生极大需求;疫情加快健身行业运营模式的革新，推动健身行业的数字化和智能化，线上线下相互渗透、融合发展;疫情促使健身行业服务优化升级，从服务颗粒度、服务广度、服务深度和服务智能化四个维度为人们提供科学合理的高端健身服务订制，满足人们的体育服务需求。

【关键词】   后疫情时代;健身行业发展;探索与思考

Exploration and Reflection on the Development

Trend of Fitness Industry

Liu Dawei， Wang Shuyan， Chen Xing， Zheng Shaozhong

（Langfang Normal University， Langfang  065000， China）

【Abstract】    This paper used literature analysis， interviews， field visits and other research methods to explore and research about the development of the fitness industry in the post-epidemic era from the perspectives of people's consumption patterns， the operation mode and service direction of the fitness industry. According to the research， the epidemic has forced people to change their consumption patterns， and people have a great demand for online sports consumption. The epidemic has accelerated the renovation of the fitness industry's operation mode， promoted the digitization and intelligentization of the fitness industry， and drove the mutual penetration and integrated development of online and offline activities. The epidemic has facilitated the optimization and upgrading of services in the fitness industry， provided people with scientific and reasonable high-end fitness services customized from four dimensions of service granularity， service breadth， service depth and service intelligence， so as to meet people's demands for sports services.

【Key words】     post-epidemic era; development of fitness industry; exploration and thinking

〔中图分类号〕  G812                  〔文献标识码〕  A              〔文章编号〕 1674 - 3229（2021）01- 0089 - 05

0     前言

近年来，在国家全民健身政策的积极推动下，健身理念已深入人心，人们对健身的需求也越来越旺盛。特别是在信息时代背景下，互联网技术渗透到健身行业，产生了“互联网 + ”健身运动及其产业，健身行业迎来了新的发展契机。然而，2020年初，一场突如其来的新型冠状病毒肺炎疫情肆虐全国。在疫情的冲击之下，群众的健身消费方式、传统健身行业的运营模式和服务方向产生了巨大的转变和革新，增加了互联网技术的应用，开启了健身行业的线上模式，激发了线上健身的热潮，加速了健身行业与互联网的融合。那么疫情会给健身行业带来什么样的影响，后疫情时代健身行业的发展会有什么样的变化，值得去探索和思考。……