史继晨 朱烨 朱倩 邓巧云

摘要：生活美学是当代审美文化中颇为流行的美学理念，人们在进行消费时会代入生活美学的视角进行挑选购物。就多肉植物产品而言，其包装需要在考虑到包装设计局限性前提下尽量满足消费者的审美需求，轻量化设计即是满足多肉植物包装要求的一种可行性设计方法，而如何使轻量化设计在生活美学视角下发挥出实际作用是进行包装设计时所需考虑的关键问题。本文采用理论探究和案例分析相结合的方法，在明确多肉植物产品属性及包装设计局限性的前提下，就生活美学视角下轻量化设计在多肉植物包装中的应用进行多角度讨论分析。

关键词：生活美学；多肉植物包装；轻量化设计

中图分类号：TB482.2；TB48 文献标识码：A 文章编号：1400 （2021） 07-0078-04

Application of Lightweight Design in Succulent Plant Packaging from the Perspective of Life Aesthetics

SHI Ji-chen， ZHU Ye， ZHU Qian， DENG Qiao-yun（College of materials science and engineering， Nanjing Forestry University， Nanjing Jiangsu 210037， China）

Abstract： Life aesthetics is a popular aesthetic concept in contemporary aesthetic culture. People will choose and shop from the perspective of life aesthetics when they consume. As far as succulent plant products are concerned， the packaging needs to meet the aesthetic needs of consumers as much as possible while taking into account the limitations of packaging design. Lightweight design is a feasible design method to meet the packaging requirements of succulents. How to make lightweight design playing a practical role in the perspective of life aesthetics is a key issue that needs to be considered when designing packaging. This paper adopts the method of combining theoretical inquiry and case analysis， under the premise of clarifying the properties of succulent products and the limitations of packaging design， a multi-angle discussion and analysis on the application of lightweight design in the packaging of succulents from the perspective of life aesthetics is carried out.

Key words： life aesthetics； succulent plant packaging； lightweight design

1 生活美学与包装设计的融合发展

1.1 生活美学的兴起

生活美学概念在中国的兴起可以理解为是一场从实用消费主义观到个人主义和享乐主义消费观的消费观升级。生活美学概念之所以被人们认可、追捧正是由于消费者精神生活的需求不断提高，消费理念随着物质条件的改善而发生改变，单纯的实用消费主义注定被消费者抛弃。可以说，生活美学的兴起是人们精神需求与物质基础共同影响下的结果，而这正是张轶先生在《生活美学十五讲》中提出的生活美学两大主题：精神生活的解放和日常生活的解放[1]。

随着社会经济的进步、社会科技水平的提高……