刘宇晗 姚锋敏 孙嘉轶

摘 要：在制造商和零售商同时进行CSR投入下，研究制造商许可第三方回收及再制造的闭环供应链定价决策及协调问题。利用博弈理论讨论了分散与集中式决策下闭环供应链节点企业的最优决策，分析了制造商和零售商的CSR投入对闭环供应链成员及整体绩效的影响。研究表明随着制造商和零售商CSR投入的增加，新产品的批发价格、零售价格，专利保护费都会随之增加，制造商、零售商及系统整体的利润也会随之增大。针对分散式决策存在“双重边际”的问题，以集中式决策的最优解为基准，设计了“收益共享成本共担”契约，该契约不仅可以实现闭环供应链系统协调，还能促使制造商和零售商提高CSR投入水平。

关 键 词：闭环供应链;企业社会责任;专利保护;协调契约

DOI：10.16315/j.stm.2021.02.003

中图分类号： F224;C931.1

文献标志码： A

Pricing and coordination strategy for closed-loop supply chain considering patent protection and corporate social responsibility investment

LIU Yu-han， YAO Feng-min， SUN Jia-yi

（School of Economics and Management， Harbin University of Science and Technology， Harbin 150080， China）

Abstract：Considering the corporate social responsibility （CSR） investment of manufacturer and retailer， the pricing decision and coordination of closed-loop supply chain （CLSC） with manufacturer licensing third-party recycling and remanufacturing were researched. The optimal decisions of node firms for CLSC were discussed by Game theory under centralized and decentralized decision-making， respectively. The influence of CSR investment of manufacturer and retailer on members and overall performance of CLSC was analyzed. The results show that with the increase of CSR investment from the manufacturer and retailer， the wholesale price and retail price of new product， patent protection fee of new products will increase accordingly and the profits of manufacturer， retailer and overall system will also increase. According to the problem of “double margin” in decentralized decision making， a “revenue-cost sharing” contract is designed based on the optimal solution of centralized decision making， the contract can not only achieve the coordination of CLSC system，but also promote the manufacturer and retailer to improve the CSR investment level.

Keywords：closed-loop supply chain; corporate social responsibility; patent protection;

coordinating contract

收稿日期： 2020-02-20

基金项目： 国家自然科学基金资助项目（71701056）;黑龙江省自然科学基金项目（G2018007）;黑龙江省普通高校基本科研业务费专项资金资助项目（LGYC2018JC056）。

作者简介： 刘宇晗（1996—），女，硕士研究生;

姚锋敏（1981—），男，教授，博士，博士生导师;

孙嘉轶（1984—），女，副教授，博士，硕士生导师.

随着工业4.0时代的到来，制造业正在经历一场翻天覆地的变革。2015年我国正式印发《中国制造2025》计划，明确提出要在2025年对制造业完成升级转型，破解环境和资源制约，推行绿色制造。现有市场上有诸多从事废旧品再制造的公司，如Lexmark公司、潍柴动力、中铁工程装备再制造公司。在再制造运作过程中，制造商可以选择自行回收再制造[1-2]，也可以外包给再制造商或零售商进行废旧品再制造[3-4]。……