权华　陈正权　李崇敏

摘  要：体育旅游产业开发与发展一直以来是目前国内各省份所关注的，伴随当前新经济时代的到来，体育旅旅产业与相关产业也迎来了全新发展机遇，近年来始终保持着相对平稳的发展增长趋势。陕西省作为我国西部重镇，其拥有着相当丰富的体育产业旅游资源，不过客观来讲，多年来陕西省受制于多方面因素影响，其体育旅游产业发展竞争力在全国范围来看始终表现不强。为此，该文中也结合实际，探讨了陕西省体育旅游产业的开发发展现状，展开SWOT全面分析，并为省内该产业未来有效发展指明道路，构建诸多发展模式，提升陕西省整体体育旅游产业竞争力。

关键词：体育旅游  产业竞争力  发展现状  SWOT分析  发展模式  陕西省

中图分类号：F592.7                           文献标识码：A文章编号：1672-3791（2021）01（c）-0102-04

Abstract： The development of sports tourism industry has always been the concern of all provinces in China. With the arrival of the current new economic era， sports tourism industry and related industries have also ushered in a new development opportunity. In recent years， it has always maintained a relatively stable growth trend. As an important town in western China， Shaanxi Province has abundant tourism resources of sports industry. However， objectively speaking， due to the influence of various factors for many years， the development competitiveness of sports tourism industry in Shaanxi Province is not strong in the whole country. Therefore， this paper discussed the development status of sports tourism industry in Shaanxi Province combined with the actual situation， carried out a comprehensive SWOT analysis， and pointed out the way for the effective development of the industry in the province in the future. The paper also constructed many development models and enhanced the overall competitiveness of sports tourism industry in Shaanxi Province.

Key Words： Sports tourism; Industrial competitiveness; Development status; SWOT analysis; Development mode; Shaanxi Province

所謂体育旅游就是在常规旅游活动中融入体育运动项目，它宽泛了旅游产业界限，丰富了现代旅游学对于旅游概念的表述。近年来，像农村生态游、近郊游、乡村游等都丰富了我国旅游产业整体发展，而体育旅游则实现了跨界发展，抛开了体育运动的狭义内涵，更为广义深入地融入常规旅游产业中。所以说，当前国内各个省份都在积极挖掘自身体育旅游资源，追求体育产业与旅游产业的亲密结合，争取标新立异，为自身旅游产业增收，陕西省亦是如此。

1  体育旅游资源的基本理论

1.1 体育旅游资源开发的政策现状

我国自改革开放40年来，国家经济高速发展，种种数据都表明2020年以后我国将步入小康社会。……