钟佳利 谯江兰 廖以为

摘 要：在乡村振兴战略背景下，中国非遗产业发展迅速，对非遗文化的重视程度逐年增加。道明竹编作为宝贵的民间工艺组成部分和重要的非物质文化遗产，拥有悠久的历史文化，但在当今不断创新和发展的社会环境中，道明竹编非遗文化的可持续开发已成为区域经济创新发展的重要要求。为健康有序地开发道明竹编非遗文化，该文对当前道明竹编非遗文化的优势、劣势、机遇和挑战等4个方面进行了分析，并提出了相应的开发对策与建议，为促进道明竹编非遗文化的可持续发展提供参考。

关键词：道明竹编;非遗文化;SWOT分析模型;对策与建议

中图分类号 F323 文献标识码 A 文章编号 1007-7731（2021）24-0148-03

Research on the Development Strategy of Daoming Bamboo Weaving Intangible Heritage Culture from the Perspective of Rural Revitalization

ZHONG Jiali et al.

（Zhongnong Futong Institute of Agriculture Planning Science for Western Rural Revitalization， Chengdu 610000， China）

Abstract： In the context of the rural revitalization strategy， The rapid development of China′s intangible heritage industry has gradually increased the importance of China′s intangible heritage culture.As a valuable part of folk crafts and one of the important intangible cultural heritage， Daoming bamboo weaving has a long history and culture， but In today′s social environment of continuous innovation and development， the sustainable development of Daoming bamboo weaving intangible cultural heritage has also become an important requirement for regional economic innovation and development.In order to develop Daoming bamboo weaving intangible cultural heritage in a healthy and orderly manner， this article analyzes and studies the advantages， disadvantages， opportunities and challenges of the current Daoming bamboo weaving intangible cultural heritage， and proposes corresponding development countermeasures and suggestions.Provide reference opinions on how culture can achieve sustainable development.

Key words： Daoming bamboo weaving; Intangible cultural heritage; SWOT analysis model; Countermeasures and suggestions

2021年中央一號文件强调大力实施乡村建设行动，并提出加大农村地区文化遗产遗迹的保护力度，要求在继承传统文化的过程中不断创新优秀传统乡土文化。非物质文化遗产作为传统文化重要的载体之一，与当地乡村建设充分融合，能够较好地推动区域社会经济可持续发展。道明竹编历史悠久[1]，本文通过对道明竹编非遗文化开发策略进行研究，以期进一步推动道明竹编非遗文化的稳健发展。

1 道明竹编非遗文化开发的优势分析

1.1 历史悠久，编法理念具有传承意义 据记载，道明人民早在2000多年前的秦朝就已学会了使用竹子编制农具，经过清朝末年、新中国成立前和新中国成立后3个阶段的竹编历史变迁过程[2]，道明竹编已拥有很多的编织方法。……