【摘要】近年来，电视综艺娱乐节目日益成为电视媒体的重要支撑。从《综艺大观》的初探摸索到《快乐大本营》的欢乐盛宴;从《超级女声》的选秀追梦到《爸爸去哪儿》的户外体验，可以说中国的电视娱乐节目经历了“独枝”到“繁花”的漫长发展阶段。电视娱乐节目的类型也从观赏型节目向受众参与型节目迈进，担当电视节目接受者的受众也在电视节目转变的历程中实现了自身地位的演变。观众作为“旁观者”欣赏节目的被动色彩渐渐退去，换来的是主动参与节目热情的高涨。受众之于电视节目的体验实现了“倾听”到“参与”、“读者”到“作者”的变化。而新媒体的出现正是受众地位演变的最强推手。本文就媒介融合时代背景下，受众在电视娱乐节目发展历程中自身地位的演变历程及意义进行研究。

【关键词】电视综艺娱乐节目;受众地位;新媒体;演变

【作者简介】高子华：山东省烟台人，研究生，湖南工业大学 广播电视专业。

中图分类号：G22                 文献标识码：A               文章编号：1673-0348（2020）011-127-03

A study on the audience status of TV variety

entertainment programs

Gao Zihua

（Hunan University of technology， Zhuzhou， Hunan 412007）

Abstract： in recent years， TV variety entertainment programs have increasingly become an important support of TV media. From the preliminary exploration of "variety view" to the happy feast of "happy base camp"; from the talent show of "super girl" to the outdoor experience of "where is Dad"， it can be said that China's TV entertainment program has experienced a long development stage from "independence" to "flowers". The types of TV entertainment programs are also moving forward from watching programs to audience participating programs. The audience who is the receiver of TV programs has also realized the evolution of their own status in the process of TV program transformation. The passive color of the audience as "spectators" to enjoy the program gradually recedes， in exchange for the enthusiasm of actively participating in the program. The audience's experience of TV programs has changed from "listening" to "participating" and from "readers" to "authors". And the emergence of new media is the strongest driver of audience status evolution. This paper studies the evolution and significance of audience's position in the development of TV entertainment programs under the background of media integration.

Key words： TV variety entertainment; audience status; new media; evolution

1. 电视综艺娱乐节目受众特点及地位演变历程

1.1 电视综艺娱乐节目受众的特点

在电视娱乐节目浪潮迅速扩散的时代背景下，受众由节目信息的被动接受者逐渐向节目内容的創作者过渡，其主体性地位显著增强呈现出能动性、参与性与互动性等特征。

1.1.1 能动性

电视综艺节目自身所呈现的娱乐色彩本来就吸引着受众调动其主观能动性，再加上在新媒介传播环境之下，媒介融合的出现更加激发着受众去主动的接受信息和发表自己的观点。……