李盼 李宜广

摘要随着信息时代的到来，互联网已经成为促进经济发展的重要工具，数据的爆发式增长为个人、企业、社会的发展带来了机遇和挑战。近年来，电子商务紧跟信息时代步伐高速发展，城市电子商务发展已经走向成熟，但农村电子商务的发展仍处于初始阶段。发展农村电子商务不仅可以改善农民的生活水平，带动农村经济的发展，也为乡村振兴战略的实施作出重要贡献。因此，对当前信息化背景下新疆农村地区的电子商务发展现状作出分析，提出有利于农村电子商务发展的有利对策，为农村电子商务的发展提供参考价值。

关键词信息化;电子商务;发展对策;新疆

中图分类号S126文献标识码A文章编号0517-6611（2020）04-0239-02

doi：10.3969/j.issn.0517-6611.2020.04.069

开放科学（资源服务）标识码（OSID）：

Countermeasures for Informatization Promotion of the Development of Rural E-commerce in Xinjiang

LI Pan1， LI Yi-guang2

（1. College of Computer Science and Engineering， Xinjiang University of Finance & Economics， Urumqi， Xinjiang 830001;2. Xinjiang Science and Technology Association Information Center， Urumqi， Xinjiang 830011）

AbstractWith the arrival of information age， the Internet has become an important tool to promote the development of economy. The explosive growth of data has brought opportunities and challenges for the development of the society for personal enterprises. In recent years， e-commerce has kept up with the pace of the information age and obtained rapid development， the urban e-commerce has become mature， but the development of rural e-commerce is still in the initial stage. Development of rural e-commerce can not only improve the living standards of farmers and promote the development of rural economy， but also has made great contribution to the implementation of the strategy of country rejuvenating. Therefore， we analyzed the current situation of e-commerce development in rural areas of Xinjiang under the background of big data， and put forward favorable countermeasures for the development of e-commerce in rural areas of Xinjiang， so as to provide reference value for the development of e-commerce in rural areas of Xinjiang.

Key wordsInformatization;E-commerce;Development countermeasure;Xinjiang

传统农产品交易方式的弊端是导致农产品价格剧烈波动的重要因素， 而电子商务交易具有“供应链扁平化， 信息公开、透明和共享， 市场规模无限扩大， 物流成本显著降低”的優点使其成为未来农产品流通的重要发展方向[1]。信息化推动了电子商务的发展，各个行业相继借助“互联网+”的东风发展电子商务，扩大了国内需求，增大了信息消费[2]。电子商务市场由蓝海趋向红海化[3]。中国作为农业大国，近年来随着农村信息化建设的加强，农产品电子商务的发展也取得了较大的突破，农产品淘宝村就是典型的“互联网+三农”的产物之一。从当前来看，农产品电商具有较大的市场潜力，正逐步成为新的农村经济增长方式，是优化农产品产业结构，促进创业就业，增加农民收入的重要动力。……