贾真真 刘艳 贾敏

摘要  为了充分发挥贵州地理标志产品文化、旅游附加值，以《贵州省地理标志农旅产业发展问卷》和《贵州地理标志农旅市场潜力调查问卷》为基础，分析得出贵州地理标志农旅产业虽具有潜力但发展不足，现阶段潜在游客虽对贵州地理标志产品认识不足，但参与意愿强，果蔬类、茶叶类、工艺品类地理标志产品农旅最受关注，短期周末游必将成为贵州地理标志旅游地的发展趋势，贵州地理标志产品应不断优化旅游环境，准确定位、合理规划，培养农旅人才体系，整合周边旅游资源，实现集群化发展。

关键词  地理标志产品;农旅产业;问卷调查;发展建议;贵州

中图分类号  F  304.1文献标识码  A文章编号  0517-6611（2020）04-0123-02

doi：10.3969/j.issn.0517-6611.2020.04.036

开放科学（资源服务）标识码（OSID）：

Investigation and Development Suggestion of Agricultural Tourism Industry of Guizhou Geographical Indication Products

JIA Zhen-zhen，LIU Yan， JIA Min

（Institute of Mountain Resources of Guizhou Province， Guiyang， Guizhou 550001）

Abstract  In order to give full play to Guizhous geographical indication product culture and tourism added value， this paper based on the Guizhou Provincial Geographical Indications Agricultural Tourism Industry Development Questionnaire and the Guizhou Geographical Indications Agricultural Market Potential Questionnaire and found that Guizhous geographical indications tourism industry has great potential but insufficient development. At present， potential tourists have insufficient understanding of Guizhous geographical indication products， but their willingness to participate is strong. Fruits and vegetables， tea， and handicrafts are the most popular for agricultural tourism. Short-term weekend trips will surely become the development trend of Guizhous geographical indication tourist destinations. Guizhou geographical indication products should continuously optimize the tourism environment， accurately locate and rationally plan， cultivate the agricultural tourism talent system， integrate surrounding tourism resources， and achieve cluster development.

Key words  Geographical indication products;Agricultural tourism industry;Questionnaire survey;Development advice;Guizhou

地理標志产品是指产自特殊地域，所具有的质量、声誉或其特性本质取决于该产地的自然因素和人文因素，经审核批准以地理名称进行命名的产品[1]。地理标志产品由于特定的生长环境，使其具有独特的品质性、地域性和价值性[2]，可以为消费者提供产地的地域来源、生产工序、品质特征等相关信息，从而能够获得消费者的信赖[3]，也提升了其附加值。随着地理标志产业的发展，地理标志产品的文化价值、旅游价值和社会价值被逐渐放大，孙志国等[4]认为武陵山片区可开展地理标志特产文化旅游、农业生态旅游、乡村旅游以促进特色产业扶贫;孔璎红等[5]认为地理标志具有吸引性和经济性，可作为旅游资源加以利用;地理标志产品同样也是一种旅游商品[6-7]，可通过政府扶持、地理标志品牌质量提高、发挥文化优势、构建多层次销售渠道等方式开拓旅游市场，开展特色化经营。……