刘昌润

摘 要 大学生是对新生事物感知活跃的群体，也是认知正在形成中的群体，图书馆无线网络自媒体主要受众是大学生，自媒体在促进图书馆与读者互动，适应图书馆数字化和智能化发展趋势下图书馆业务结构变革中发挥着重要作用。但是，许多自媒体中不严谨的现象很多，针对“语文失范，逻辑失衡，历史失真”的现状，现时对自媒体的研究多分布于自媒体创建，运营方面，该文从自媒体运作的质量控制方面出发，更深入地研究自媒体的内在发展规律，提出自媒体的质量控制对保障自媒体持续稳定发展的对策。

关键词 高职图书馆 无线互联网 自媒体

中图分类号：G258.6 文献标识码：A DOI：10.16400/j.cnki.kjdkx.2018.03.081

Quality Control Strategy of Wireless Internet Self-Media in

Higher Vocational College Library

LIU Changrun

（Library of Guangzhou Panyu Polytechnic， Guangzhou， Guangdong 511483）

Abstract College students are groups that are perceptive to new things， and they are also groups where the cognition is being formed. The main audience of the library wireless network is the college students. The self-media promotes the interaction between the library and readers， and it adapts to the trend of library digitalization and intelligentization. The library business structure plays an important role in the transformation. However， many non-rigorous phenomena have emerged from the media， aiming at the current situation of "language anomie， logic imbalance， historical distortion". Currently， research on self-media is mostly distributed in the creation and operation of self-media， and the quality of the article is derived from the operation of the media. Starting from the aspect of control， we have conducted more in-depth studies on the inherent development of self-media and proposed that the quality control of self-media should protect the sustainable and stable development of self-media.

Keywords vocational college library； wireless internet； self-media

无线网络自媒体是指个人化、自主化的传播者，以电子化的手段，向不特定的大多数受众或者特定的个体传递规范性及非规范性信息的新媒体的总称。自媒体发布平台包括：微博、微信公众号等。当互联网技术发展到“连接所有”（connecting all things）时，突破了信息与信息的交流，实现了字符，图形，声音，图像，视频及各种格式文件的传输同物质信息并行，信息流与物流相结合，当无线网络社交媒体成为全球人类日常交流的常用方式，无线网络自媒体可以轻松地跨越传统纸媒时代出版与传播的较高壁垒。在任何人都可能成为“文字记者”或“摄影记者”实时发布信息的时代，网络上的自媒体也伴随着大量的“语文失范，逻辑失衡，历史失真”的“三失现象”。高职院校图书馆……