陕西省商洛市镇安中学 李胜文

高考英语广告类语篇阅读“三步法”

陕西省商洛市镇安中学 李胜文

本文主要谈论高考广告类语篇阅读的“三步法”，并结合具体的阅读实例阐明如何将“三步法”运用于广告类语篇之中去。

广告类 阅读 三步法

英语广告类语篇在高考阅读考查中频频出现，在具体的阅读中，我们可以采用“三步法”去阅读和完成任务。

一、快速略读。

快速扫描和浏览广告的标题及语篇的首段，注意语篇中的黑体、斜体和大写部分的内容，以便获取主要信息，弄清其基本结构。

二、阅读题干，明确考查意图，定位考点。

仔细阅读题干，弄清考查的类别与意图，然后根据第一步快速略读所获取的文本结构与内容方面的信息去定位其一题目相对应的考查点位在语篇中的具体位置。

三、查读确定答案。

查读和考查信息点相关的内容，抓住关键词语，结合文章的内容、结构和主题做出客观的判断，通过分析对比确定正确答案。

请看下面例文：

ESL Magazine is the leading magazine for ESL professionals reaching educators,program directors and principals in the USA and American English language teachers around the world.ESL magazine is a great way to promote your products or brand to this influential group of teachers.

For more information and a complete media pack,please contact out Advertising Sales Manager,Sophie Malone by e-mail:adverts@eslmag.com

Phone:312-284-3756

Fax:630-214-2888

Post:Sophie Malone

Modern English Publishing

211 E.Ontario St,Suite 1800 Chicago,IL 60611

If you are outside the US,you might find it more convenient to contact Sophie Malone at our UK office:by e-mail:adverts@eslmag.com

Phone:44(0)1536 747333

Fax:44(0)1536 746565

Modern English Publishing

32～34 Great Peter Street,

London,SW1P 2DB

If you are marketing to a global audience,you should know about or full range of magazines and journals for English language teachers around the world—these provide advertisers access to a global audience of influential teachers,program directors,principals,librarians and students.

We publish:

English Teaching Professional

The leading practical magazine for English Language teachers

Modern English Teachers

Established over 30 years,this is a respected independent journal for English language teaching

Modern English Digest

a graded reader magazine for young learners

Old English Digest

a graded reader magazine for elder learners

To find out about the advertising opportunities in any of our titles and for a full media kit,please contact our advertising sales manager,Sophie Malone(contact details above).

1.If you are Chinese,you can contact Sophie Malone at their UK office by the following EXCEPT_____.

A.e-mail B.fax C.letter D.telephone

2.If you are a young student,_____is suitable for you.

A.Modern English Digest

B.Modern English Teacher

C.English Teaching Professional

D.Old English Digest

3.The best title for this passage would be “_____”.

A.ESL Magazine—the leading magazine

B.Advertising with ESL Magazine

C.How to book ESL magazine

D.Selling the Magazine

快速阅读并了解这篇文章之后，我们便可以开始阅读理解题干，判别考查的方式，根据题干定位所要考查的信息点在文章中所处的位置。

第1题所考查的是细节信息问题，所考查的信息点位于If you are outside the US到London,SW1P 2DB这部分，通过与选项的对照，我们很快会在这一部分找到三种联系方式：e-mail,fax和telephone，从而我们便能很快做出判断，B选项为正确的选项。

第2题所考查也是细节信息问题，所考查的信息点位于 We publish:English Teaching Professional到Old English Digest a graded reader magazine for elder learners这一部分。只要快速……