马睿 李智鹏

摘 要：大数据时代对群众冰雪体育运动的发展产生了颠覆性的影响，如何促进群众对冰雪运动的文化认同以及价值认同，使更多的群众参与到冰雪运动中并将其作为终身体育爱好，是对新阶段群众性冰雪运动结合大数据技術新的要求与挑战。受大数据时代对群众参与冰雪运动项目认同培育挑战的影响，群众参与冰雪运动项目认同感不强。根据我国区域情况，提出利用数据处理完善群众参与冰雪体育运动的制度，正确引导群众参与冰雪运动;建立群众冰雪体育运动大数据人才培养机制需多因素考虑;构建群众冰雪体育大数据平台，保障赛事活动及人文文化传播;多途径提升指导者数据素养，加强群众参与冰雪运动项目价值观培育。通过提升群众参与冰雪运动项目的认同感，为大数据时代冰雪运动项目的发展提供理论支持及实践指导。

关键词：大数据;冰雪运动;认同;培育

中图分类号：G80-051                        文献标识码：A                       文章编号：1002-3488（2022）02-0051-06

The Study on Cultivation and Intensification of Masses’ Recognition to Ice and Snow Sports in the Big Data Era

MA Rui1， LI Zhi-peng2

（Postgraduate School of Harbin Sport University， Harbin 150008， China; 2. Winter Olympic School of Harbin Sport University， Harbin 150008， China）

Abstract： The big data era has definitely exerted subversive influence on the development of mass ice and snow sports.The way to boost masses’ cultural and value recognition of the ice and snow sports，and getting more people engaged in ice and snow sports as a life-long hobby are new demands and challenges of the integration of mass ice and snow sports and big data technology at the new stage.Influenced by the era of big data on the challenge of identification and cultivation of public participation in ice and snow sports， the identity of public participating in ice and snow sports is not strong.According to the regional situation in our country， putting forward the use of data processing to improve the masses to participate in ice and snow sports system， correctly guiding the masses to participate in ice and snow sports， establishing ice sports data talent training mechanism to consider multiple factors， building the ice and snow sports big data platform， security events and cultural culture， improving the guide data literacy， strengthening the masses involved in ice and snow sports values， improving the participation in ice and snow sports project identity， and developing ice and snow sports provide theoretical support and practical guidance.

Key words： big data; ice and snow sports; identification; cultivation

1 引言

大数据时代数据已经从记录资料变成生产资料，成为信息化时代重要的生产要素。医疗卫生、公共管理、市场营销等各行各业都在积极地去迎接、学习和运用大数据，《体育发展“十三五”规划》也提出将大数据、云计算智能硬件应用在体育产业中[1]。随着以网络为平台、数据爆炸式增长为标志、云计算为支撑的大数据时代的来临，冰雪体育产业也紧跟其后借机发展，逐渐壮大。冰雪运动发展……