陈忆金　梁锦玲　古婷骅

摘   要：弹幕作为社交网站中的一种新型交互方式，让用户在观看视频内容的同时实现实时交互，因而受到了信息行为研究者的关注。为了探讨弹幕是否能够反映用户的情感体验及情感体验的改变，文章采用基于情感词典的文本分析方法，通过情感词的语义加权来获取弹幕情感值及情感类别，构建视频要素词典将带有情感倾向的弹幕归类，分析弹幕所反映的用户情感体验类型和趋势变化。研究发现通过该方法可以判斷用户情感体验的分类，从情感立场、情感体验、情感表达等情感体验特征;用户交互行为能触发不同的情感体验，采访、故事、后期制作这3个视频要素对用户情感体验的影响较大，采访、故事则是触发弹幕用户情感体验的主要因素。

关键词：弹幕交互;新闻视频;用户交互行为;视频要素;情感体验

中图分类号：G206   文献标识码：A   DOI：10.11968/tsyqb.1003-6938.2021058

Analysis of Emotional Experience Characteristics of News Video Danmu Users

Abstract As a new interactive mode in social networking site， Danmu enables users to interact with video content in real time， so it has attracted the attention of many learners and researchers. This paper is to explore whether Danmu can induced the changes of users emotional experience. Using the emotion analysis method based on the emotion dictionary， the emotional value and emotional category of Danmu are obtained by the semantic weighting of the emotional words， and then construct the video element dictionary to classify the Danmu data with emotional tendency， so as to analyze the user's emotional experience reflected by Danmu data. The results show that the user's affective experience reflected by the video Danmu is mainly positive， and its emotional characteristics are mainly embodied in five characteristics： the subjectivity of emotional position， the consistency of emotional experience， the pertinence of emotional expression and so on. The interaction between users and video can induced different user's emotional experience， and the three video elements such as interview， story and post-production， have great influence on the user's emotional experience， interview and story are the main factors that induced the emotion experience of Danmu users.

Key words danmu interactive; news video; user interactive behavior; video elements; emotional  experience

弹幕是指用户在网络上观看视频时发送的浮动在视频上的评论性字幕，起源于日本弹幕视频网站（Niconico动画）。我国首先引进弹幕的网站是AcFun弹幕视频网，之后哔哩哔哩视频网（Bilibili，以下简称“B站”）也将此功能引进。自2019年第一季度起，B站的月活跃用户数达到一亿，视频弹幕广受用户欢迎。支持弹幕功能的参与式网站拥有可观的用户群体，不同用户有不同的价值观，知识储备和见识深浅也因人而异，思考问题的方式和立场更是不尽相同，因此，他们的情感特征更具有普遍性与参考性。……