[摘 要] 从突发公共卫生事件特点及舆情发展规律出发，采用生命周期理论划分舆情发展周期，分别为初发期、形成期、持续期和平复期，分析各周期民众信息需求的特点以及相应的有效信息供给媒体。同时根据图书信息供给的特点，分析图书出版单位在突发公共卫生事件中信息供给的优勢，特别是在形成期至平复期能提供民众所需的深度信息和系统信息。具体的图书出版策略为提前主动应对、占据先机，精准选题、有的放矢，出版形式多样、便于民众理解和应用。图书出版单位及时出版相关图书满足民众的知识需求，以减少和减轻突发公共卫生事件可能造成的伤害，主动承担自身社会责任和使命。

[关键词] 突发公共卫生事件 民众 信息需求 信息供给 图书出版

[中图分类号] G231[文献标识码] A[文章编号] 1009-5853 （2021） 04-0053-10

[Abstract] People have different demands for information at different stages of the development of public health emergencies. Based on the characteristics of public emergencies and the law of public opinion development， the public opinion developing pattern is divided into four periods as initiation， formation， duration and resolution by employing the life cycle theory. The information demand of the public and the corresponding effective information supply media in each period are also analyzed in this paper. Books are one of the most important information suppliers in the public health events. According to information demand of the public and the characteristics of information supplied by books， the author puts forward the book publishing strategies as follow. As book publishers， we should prepare in advance when the public health event occurred， choose the topics accurately to match the public demands， publish books in various forms by using different media for the public to understand easily， and supply the information and knowledge timely for the public to reduce and mitigate the possible harm caused by public health emergencies.

[Key words] Public health emergencies The public Information demand Information supplies Book publishing

2003年我国发生了急性呼吸系统综合征（SARS）疫情，2009年4月甲型H1N1流感在全球蔓延，近年来埃博拉病毒在非洲长期肆虐，以及2019年末开始的全球性新型冠状肺炎病毒疫情，这些突发公共卫生事件给民众的生命安全造成严重威胁，给社会经济造成不可估量的损失。由于重大突发公共卫生事件的突发性、多样性、高频性、社会危害严重性及国际性等特点，对于身陷疫情中政府机构、科研院所、医疗机构以及普通民众来说，都是一次重大挑战，需要迅速调动一切可以利用的资源，积极应对;同时也需要各种专业实用信息和知识以满足各类群体的需要，更好地应对疫情，以减轻危害。……