何思越

摘 要：高中汽车技术服务与营销专业是为汽车建设、生产与服务培养一线技能人才的重要课程，优于汽车类专业本身就具有较强特殊性，再加上职业院校复合型人才培养诉求，如何做好这一专业实践教学改革也成为教师教学调整与优化的重要方向，同时也是学生综合素质及能力得以提升的关键。为此，本文也就高职汽车技术服务与营销专业实践教学改革方法展开了探索。

关键词：高职 汽车技术服务 营销专业 实践教学

On the Reform Strategy of Practical Teaching of Automobile Technical Service and Marketing Specialty in Higher Vocational Education

He Siyue

Abstract：The high school automotive technical service and marketing major is an important course for cultivating first-line skilled talents for automobile construction， production and service. It is superior to the automotive major because of its strong particularity， coupled with the demand for compound talent training in vocational colleges. How to do well in this professional practice teaching reform has also become an important direction for teachers' teaching adjustment and optimization， and it is also the key to improving students' comprehensive quality and ability. For this reason， this article also explores the practical teaching reform methods of automobile technical service and marketing in higher vocational schools.

Key words：higher vocational education， automotive technical service， marketing major， practical teaching

1 引言

课程改革本就是高职教育改革实施要点，传统高等教育教学模式在实施的时候大多是将理论与实训分割开来的，这种模式下培育出来的人才是理论与实践脱节的人才，无法取得良好的人才培养效果，也不满足行业诉求。为此，高职汽车技术服务与营销专业实践教学改革是高职院校教育发展必然趋势，也是有效优化专业实践教学效果，让学生综合素质及能力得以提升的关键，而为了能够有效做好这一项工作，笔者而言就这一专业实践教学现状及具体的措施展开了如下探索：

2 高职汽车技术服务与营销专业实践教学现状

2.1 理论教学抽象

现如今高职汽车技术服务与营销专业教学活动在实施的时候，涉及到与理论相关的知识教学十分的抽象，教师理论教学与实践教学两者在课时安排上明显存在失衡，理论教学课时所占比要多于实践教学。再加上理论课程内容本身就十分抽象、晦涩难懂，这也不利于学生理解，需要学生在课程实践期间借用有效手段来做好教学调整与优化，这样才能真正提高学生能力与素质，真正优化高职汽车技术服务与营销专业实践教学效果。……