谢泗薪 李春华

摘  要：后疫情时代，物流企业面临日益严峻的挑战，要想在复杂多变的新环境下发展壮大，必须施展危机领导力，实现战略升级与创新。文章以后疫情时代为研究背景，从危机领导力的内涵诠释出发，剖析危机领导力的四大要素，探讨各要素之间的关系架构;进而制定后疫情时代物流企业战略升级的三大举措：全力保住现金流，提高员工执行力，整合物流服务链;最后在此基础上，提出后疫情时代物流企业战略创新的四项修炼，即培育战略思维、提升危机预见力，增强预警意识、提升危機识别力，加强决断协调、提升危机处理力，反思预演潜修、提升危机学习力。

关键词：后疫情时代;危机领导力;战略升级;战略创新

中图分类号：F253    文献标识码：A

Abstract： In the post epidemic era， logistics enterprises are facing increasingly severe challenges. If logistics enterprises want to develop and grow in the complex and changeable new environment， they must exert crisis leadership to achieve strategic upgrading and innovation. Based on the research background of post epidemic era， this article analyzes the four elements of crisis leadership from the connotation of crisis leadership， and discusses the relationship between the elements; This article then formulates three major measures for the strategic upgrading of logistics enterprises in the post epidemic era： spare no effort to keep cash flow， improve the executive ability of employees， and integrate the logistics service chain. Finally， on this basis， the article puts forward four practices of strategic innovation of logistics enterprises in the post epidemic era， that is to cultivate strategic thinking and enhance crisis foresight， enhance the awareness of early warning and promote the ability of crisis identification， strengthen decision-making coordination and enhance crisis handling ability， reflect on the rehearsal and improve the crisis learning ability.

Key words： post epidemic era; crisis leadership; strategic upgrading; strategic innovation

新冠肺炎的出现给中国政府带来了巨大的压力，也让活跃在中国市场经济中的物流企业备受打击。物流企业服务水平的高低直接影响中国经济恢复的速度与质量，但另一方面，疫情的发生也成为了考验物流企业领导力的试金石，它能让领导者看到物流企业目前存在的问题，对物流业务做出深刻的反思。尤其是后疫情时代，贸易保护主义抬头、贸易壁垒增加、中美贸易摩擦升级等给我国对外经贸带来了前所未有的挑战，危机领导力已成为物流企业实现战略升级与创新的利刃。

1  后疫情时代物流企业战略升级与创新的基石：危机领导力

1.1  危机领导力的内涵诠释

危机爆发时，首先考验的就是领导者的认知水平与快速反应能力。……