摘  要：消费者日常穿用的鞋靴品类及其舒适性状况对新款鞋靴的开发和设计提升起着前瞻性的指导作用。大学生是具有代表性的青年消费群体，通过对这一群体的日常使用鞋款类型和穿用不舒适鞋靴的具体原因的调查分析，得出了鞋底部问题是引起鞋靴不舒适的最常见原因，占比为46.2%;帮面材料组合的问题占了鞋品舒适性问题的33.8%;与合脚性和楦型相关的问题占比为18.5%。青年大学生日常穿着的鞋品类型最多的是休闲鞋，运动鞋次之，而对传统皮鞋拥有量人均已经少于1双。调查结果对年轻消费者的市场，尤其是针对大学生的鞋靴设计和开发起到一定的参考作用。

关键词：鞋;类型;舒适;因素;大学生

中图分类号：TS943.1                            文献标识码：A               文章编号：1672-0105（2021）04-0093-04

Analysis on the Wearing Fact of Shoe Types and Its Comfort Situation of the Young College Students

LI Wenyan

（Zhejiang Industry & Trade Vocational College， Wenzhou 325003， China）

Abstract：  The footwear types of the consumers' daily use and its comfort situation may provide a forecasting guidance for developing new footwear products and promoting design work. The college students are a representative group of the young consumers . This research invests the types of the footwear that the students group daily used and the detail factors that cause the uncomfortable wearing feeling. And the research gets the results that the footwear sole parts are the most frequent causes of the uncomfortable feeling， at percentage of 46.2%; and the causes related to upper material and its combination are at 33.8% of all the uncomfortable feeling， factors related to problem of shoe fitting and shoe last are at 18.5%. The shoe type of most frequently worn is the casual shoes， and then sports shoes， while the number of people who own traditional leather shoes is less than 1 pair per student. The result may provide a reference for designing and developing footwear products for the youth consumers market， especially for the college students.

Key Words：  footwear; type; comfort; factor; college student

鞋类舒适性是指人们在穿着过程中对鞋的心理和生理感受的综合评价[1]。能影响鞋的舒适性的因素有很多，就鞋的生理舒适性来说，就涉及到了鞋的帮面材料、底部件的材料和设计、鞋的楦型、鞋的制作工艺等多种因素。所有这些因素都会不同程度地影响着穿着者对鞋的生理感受。而能够影響对鞋的心理感受的评价更是涉及到美学、人文社会背景、使用环境、价格等多方面相互交叉的领域。设计一款舒适的鞋，实际上就是要避免或摆脱掉所有能引起不舒适的因素，克服或去除了鞋子所有的不适因素，一双舒适的鞋就设计诞生了。

一、研究背景和目的

虽然消费者在线下的鞋品采购环节中，常有试穿的过程，但在店铺里试穿几分钟时间的体验与鞋子在日常穿用过程中的感受还是有所不同的，买到鞋子真正穿用后，一些问题比如闷脚、鞋口磨脚等问题才逐渐暴露出来。……