曾金凤

摘 要：新课程改革是我国教育发展项目，受互联网信息化影响，新兴教学模式逐渐取代传统教学模式，创新教学理念、改进教学方法成为高职院校工作重点。网络教学作为现阶段较为新兴的教学模式，在提高教学资源利用率的同时，还拓宽了课程教学路径，将其应用在汽车营销实务课程教学过程中，可达到碎片化学习、激发学生学习积极性，加强学生课程教学参与程度，培养实践操作能力的效果，对于教学质量水平的提升、推动教育深化改革具有积极作用。

关键词：高职院校 网络教学 汽车营销实务 课程教学

Research on the Innovation of Network Teaching Practice of Automobile Marketing Practice Course in Higher Vocational Colleges

Zeng Jinfeng

Abstract：The new curriculum reform is an educational development project in China. Affected by Internet informatization， emerging teaching models are gradually replacing traditional teaching models. Innovating teaching concepts and improving teaching methods have become the focus of higher vocational colleges. As a relatively new teaching model at the current stage， online teaching not only improves the utilization of teaching resources， but also broadens the course teaching path. Applying new teaching methods to the teaching process of automobile marketing practice courses can achieve fragmented learning and stimulate students' learning enthusiasm. Enhancing students' participation in curriculum teaching and cultivating the effect of practical operation ability has a positive effect on the improvement of the level of teaching quality and the promotion of the deepening reform of education.

Key words：higher vocational colleges， network teaching， automobile marketing practice， course teaching

1 引言

隨着社会经济不断发展，汽车相关产业发展呈逐年上升趋势，汽车销量也保持迅猛发展，人们对于汽车营销服务等方面的要求也逐渐提高。高职院校开展的汽车营销与实务课程教学，可有效地培养出适应企业及社会需求的汽车营销专业性人才。但由于在课程教学开展过程中，仍采用较为传统落后的教学模式，教师只是单纯地进行知识原理的输出，未能将其与实践技能操作进行有效结合，致使学生对于所学理论知识，只是被动接受，导致学生主观能动性不能得到充分发挥，影响了教学质量水平以及学生技能操作水平的提升[1]。因此，为培养出高素质复合型人才，转变课堂教学模式至关重要。互联网现代化时代的到来，使得快速高效地信息化技术手段广泛应用在各个领域，本文通过对在高职院校汽车营销实务课程教学过程中，实施网络教学进行深入研究和探讨，现报道如下。……