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摘要：以云南省龙陵县腊勐镇非物质文化遗产——小木榨红糖为研究对象，从发展历史入手，分析制作工艺、产品特色及药用和经济价值。结合小木榨红糖产业发展现状及存在问题，采用文献研究、现场调查等方法，探讨小木榨红糖生产的发展瓶颈和该非物质文化遗产传承和发展中面临的主要挑战。研究提出成立传承推进机构、引进培育生产主体、加强传统工艺创新发展、培育特色品牌、加强人才培养、完善物流体系等相关建议，以促进小木榨红糖产业更好地适应社会潮流，实现有序传承和健康发展，带动当地农民增收致富，促进乡村振兴发展。

关键词：小木榨红糖；传统工艺；非物质文化遗产；互联网+；文化传承

中图分类号：F327文献标志码：A论文编号：cjas2020-0086

基金项目：2018年度北京市属高校高水平教师队伍建设支持计划青年拔尖人才培育计划项目“北京生态涵养区农户生计持续性与策略优化研究”（CIT&TCD201804040）。

The Development of Intangible Cultural Heritage of the Wood-pressed Brown Sugar Under the Background of“Internet +”in Lameng Town， Longling County， Yunnan Province

Shao Weiming1，2， Xu Guangcai1，2

（1School of Economics and Management， Beijing University of Agriculture， Beijing 102206， China； 2Beijing Research Center for New Rural Development， Beijing 102206， China）

Abstract： This paper explores the intangible cultural heritage represented by the wood-pressed brown sugar known as Xiaomuzha brown sugar. From the perspective of its development and inheritance， this paper discusses the historical route， manufacturing process， characteristics and medicinal- economic value of the wood-pressed brown sugar of Lameng Town by carrying out literature review and field research， and identifies the constraining factors and associated issues. The results show that the local government and social groups can take initiatives to revitalize the wood- pressed brown sugar industry by establishing intangible cultural heritage promotion institutions， introducing and cultivating production entities， promoting traditional manufacturing craft innovation， breeding distinctive product trademarks， enhancing employee training and building a sound logistics network， which could promote the high-quality development and inheritance of the wood-pressed brown sugar under the context of Internet+， and increase the income of local farmers， and revitalize the rural economy.

Keywords： Wood- pressed Brown Sugar； Traditional Technology； Intangible Cultural Heritage； Internet + ； Cultural Inheritance

0引言

中國非物质文化遗产是传统文化的智慧结晶[1]。在快速发展的现代社会，传统非物质文化遗产面临着现代化所带来的机遇和挑战[2]。2018年中央一号文件《中共中央国务院关于实施乡村振兴战略的意见》提出要切实保护好优秀农耕文化遗产，推动优秀农耕文化遗产合理适度利用，这为保护优秀传统非物质文化遗产指明了方向。近年来，信息技术及电子商务突飞猛进。物联网、云计算、大数据等越来越多地应用于生产生活的各个领域。……