刘嘉圣

摘要：企业文化是企业核心竞争力的重要源泉，民营企业的健康发展离不开企业文化建设。从民营企业发展的内在驱动力角度来看，民营企业文化建设不仅是提升民营企业核心竞争力的内在需求，也是提升企业现代化经营管理水平、培育员工内生动力、打造民营企业品牌形象的现实需要。我国民营企业在企业文化建设的实践过程中，具有重视家族文化的传承、注重企业家精神的保留、体现区域文化等主要特征，并注重以人为本、诚实守信、与时俱进。从推动我国民营企业文化建设的实施策略来看，必须在文化建设中坚持以人为本，充分发挥思想政治工作的促进作用，不断完善企业文化建设的制度设计，同时加强民营企业的文化创新。

关键词：民营企业；企业文化；文化建设；驱动力

中图分类号：F270文献标识码：A文章编号：2095-5103（2020）03-0088-（09）

Driving Force，Experience and Implementation Strategy：on the

Implementation Path of Chinas Private Enterprise Culture Construction

LIU Jiasheng

Abstract：Enterprise culture is an important source of the core competitiveness of enterprises. The sustainable and healthy development of Chinas private enterprises is inseparable from the construction of enterprise culture.From the perspective of the internal driving force of the development of private enterprises，the cultural construction is not only the internal demand to enhance the core competitiveness of private enterprises， but also the realistic demands to improve the enterprises modern operation and management level，cultivate the internal driving force of employees， and build the brand image of private enterprises.In the practice of corporate culture construction， Chinas private enterprises have the main characteristics of attaching importance to the inheritance of family culture，paying attention to the retention of entrepreneurial spirit，reflecting regional culture，and paying attention to people-oriented，honesty and keeping pace with the Times.From the perspective of the implementation strategy of the cultural construction of Chinas private enterprises，we must adhere to the people-oriented in the cultural construction，give full play to the role of ideological and political work in promoting the cultural construction of private enterprises，constantly improve the system design of corporate cultural construction，and strengthen the cultural innovation of private enterprises.

key words：private enterprises；corporate culture；cultural construction；driving force

民營企业是我国社会主义市场经济的重要组成部分。目前，少数民营企业拥有较为成熟的企业文化体系，但还有很多民营企业的企业文化建设亟待加强。面对激烈的市场竞争，民营企业必须根据自身情况，顺应发展趋势，加强企业文化建设。

一、民营企业及其文化

民营企业是在经济体制改革中形成的概念，主要从企业的资本来源方面进行界定。民营企业是指以民间资产（包括资金、动产和不动产）作为投资主体的企业，是非公有制经济的重要组成部分。我国的民营企业是在改革开放政策的指引下发展起来的，党的十六大报告明确指出，“毫不动摇地巩固和发展公有制经济，毫不动摇地鼓励、支持、引导非公有制经济发展”，为民营企业的发展指明了方向。……