关颖 王闻环 许评

摘要 通过分析镇江市生鲜农产品物流的发展，发现镇江市农产品物流存在主体多元化发展、物流资源分散，物流技术应用水平较低，农产品物流服务水平尚未能匹配消费升级需求等问题，进而提出整合农产品物流资源、不断推进农超对接、提升农产品物流技术应用水平、加快第三方冷链物流专业化发展、探索推广现代农业电商服务、形成线上线下良性互动的现代农产品物流高质量发展路径等对策。

关键词 互联网+;生鲜农产品;农产品物流;高质量发展

中图分类号 F326.6  文献标识码 A  文章编号 0517-6611（2020）05-0187-02

doi：10.3969/j.issn.0517-6611.2020.05.053

开放科学（资源服务）标识码（OSID）：

Abstract By analyzing the development of fresh agricultural products logistics in Zhenjiang City， this paper found that the main body of agricultural products logistics in Zhenjiang City was diversified， the logistics resources were scattered， the application level of logistics technology was low， and the level of agricultural product logistics service had not been able to match the demand for consumption upgrade. Then we put forward some countermeasures， such as integrating agricultural products logistics resources， continuously promoting the docking of agricultural products and supermarkets， improving the application level of agricultural products logistics technology， speeding up the professional development of thirdparty cold chain logistics， exploring the promotion of modern agricultural ecommerce services， and forming a highquality development path of online and offline benign interaction of modern agricultural products logistics.

Key words Internet +;Fresh agricultural products;Agricultural products logistics;High quality development

随着乡村振兴战略、“互联网+”的推进，消费升级，农产品尤其是生鲜农产品需求旺盛，消费者对农产品的需求正在呈现出追求品质，注重高效、新鮮、绿色等趋势。农产品物流体系如何高质量发展，以匹配新形势下的消费者新需求成为当前研究的课题之一。

近年来，镇江着力现代农业发展，形成优质粮油、特色园艺、特种养殖、高效林业、休闲农业五大特色产业，涌现出一批特色农产品品牌，如丁庄葡萄、大卓水蜜桃、白兔草莓及金山翠芽、茅山长青等品牌茶叶，以江蟹、青虾、河豚等为代表的“长江江鲜”品牌。尤其是瓜果、水产品等生鲜农产品的发展顺应消费升级趋势，需求量增长迅速，镇江市农产品物流发展迅速。物流主体呈现出多元化发展态势，既有以农产品批发市场、中国供销丹阳农商批发市场为代表的传统物流业，也有以“茅山人家”“苏合”农产品销售联社、句容华甸农产品专业合作社为代表的连锁式物流业[1-2]，还有以汇鸿冷链、恒伟物流为代表的专业化冷链全物流体系。……