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关键词： 文化产业；演出市场；音乐需求

摘要： 从音乐的发展与人类的需求来看，高雅音乐与通俗音乐是一对存在统一性的矛盾。“大众”音乐与“小众”音乐之间存在严重的产业利益问题，但两者并非存在不可逾越的界限，音乐发展的历史和现状都验证了严肃音乐可以大众化，通俗音乐也登大雅之堂，面向大众和面向小众的音乐之间的互动和互补是音乐发展的本质内涵。音乐的娱乐属性及当今市场供求关系不断驱动演出市场的“大众”化追求；而音乐艺术的深刻内涵与特质、音乐受众的多元化结构，则要求音乐市场也要关注“小众”群体的艺术欣赏需求。培育音乐演出市场要用市场思维将音乐与现代生产和生活紧密联系起来，处理好“大众”与“小众”的关系，实现多重音乐间的互动，产生最佳的市场活动效益。

中图分类号： J6002文献标志码： A文章编号： 10012435（2017）03038908

Key words： cultural industry； performance market； music demand

Abstract： In terms of the development of music and human demands，refined music and popular music is in contradiction yet with great compatibility.Problems of industrial interests arise between the “mass music” and the “niche music”，yet the gap between the two is not necessarily insurmountable.The historic and current state of music development has demonstrated that serious music can be popularized and popular music can also be brought to a rather serious stage.The interaction and complementation between the mass music and niche music are the essential concept in the music development.The entertaining feature and the current market demand keep promoting the “mass development” of the performing art，and the deep connation and feature of music as an art form，and the diverse structure of the musical audience，require the music market also attend to the artistic appreciation demands of the “niche group”.The nurturing of the music performance market involves the integration of music into the modern production and life，by coordinating “the mass” and “the niche”，so as to achieve the interaction of music of multiple forms and to produce the maximum market profits.

音樂是广大民众喜闻乐见的精神文化产品，按照不同标准有高雅和通俗、经典与流行、严肃与轻音乐之分，实质上是两组相似/相近的音乐形式。新时期以来的中国音乐观念由“一元”走向了相对多元，音乐品种由“一枝独秀”走向“三足鼎立”（主流意识形态主旋律音乐、民众生活通俗流行音乐、学院派新潮音乐）。欣赏音乐或观看演出既是民众休闲娱乐，也是一种文化消费。推动中国音乐文化事业，丰富音乐舞台，优化演出市场，对繁荣文化事业和满足民众需求都有重要意义。学界有关发展文化产业的著述已见很多，而培育音乐演出市场的专题性研究尚显缺乏。……