中图分类号：G80-051 文献标识码：A 文章编号：1006-2076（2025）03-0008-08

Abstract：Inthecomplexand ever-changing international discoursefield，theemempathyshift intheconstruction and dissemination of China’s sports externaldiscourse system is not onlyan inevitable direction for the transformation from \" China's sports experience discourse\" to \" world sports consensus discourse\"，but alsoan important sign of jointly building a new discourse order.Byadopting the methods of literature review and logical reasoning and based on the perspective of empathetic communication，this study explores thecontemporary value of constructing the discourse system of Chinese sports to the outside world from four aspects：empathetic decoding，empathetic efectiveness， empathetic adhesion and empathetic bridge.These aspects facilitate the flexible output and recognition shaping of the discourse symbols of Chinese sports to theoutside world，enhance the appeal and penetration of China’s sports discourse to the outside world，promote theemotional communication and people-to-peopleconnection of China's sports discourse to the outside world，and forma flexible link and empathetic bond for China's sports discourse to the outside world.Furthermore，it clarifies the internallogicof theconstruction of China’ssports external discourse system：the transmission logic of empatheticcommunication of sportscultural symbols；the dialogue logic of emotional narrative and communication in sports‘ external discourse；the interpretive logic of emotional decoding of sports languagefromthe perspectiveof the audience.Based on this，acommunication path for constructing a more ffective discourse system of Chinese sports to the outside world is proposed： shifting from \"self-naration\"to \"interaction\" to achieveempathyand infiltration in the communication of sports discourse to the outside world;transitioning from \" monologue\" to\"polyphony\"to realize the\"harmoniousresonance\"of sports‘external discourse narative；and evolving fromthe\"ego\"tothe\"trans-perspective\"toattain \"overlapping consensus\"in the externalsports discourse viewpoints.

Key words： empathetic communication； China sports； sports discourse；external discourse system； externaldissemination of sports； system construction；dissemination strategy

党的二十大报告中强调：“加快构建中国话语和中国叙事体系，讲好中国故事、传播好中国声音，展现可信、可爱、可敬的中国形象”，“加强国际传播能力建设，全面提升国际传播效能，形成同我国综合国力和国际地位相匹配的国际话语权”[1]。话语体系象征着一个国家思想文明的发展程度与价值文化的表达高度，是意识形态的具象化表现[2]。对外叙事与对外传播是对外话语体系构建的重要目标，它借助传播与叙事手段来实现话语本身的信息传递、价值输送或情感投射，同时也是一个国家面向世界的自我陈述以及采取的话语实践行动[3]。在传播学领域中，共情传播是指形成认同圈层与情感共同体[4]，其中，共情（Empathy）是指能够理解并对他人的情感和处境产生感同身受的共鸣效应[5]。人类共同的情感可以消弭国家和文化的边界，连通“自我”与“他者”，实现文化交流、价值传递和意义共享[6]。体育作为一种语言载体，是实现跨文化交流的重要方式，对讲好中国故事、传播好中国声音等方面具有重要作用[。因此，体育对外话语体系的构建离不开话语共情的内涵和要素，离不开从“说理”到“陈情”的转变。以往我国体育对外话语中往往忽视共情要素的植入，对外传播过程中经常出现生硬、零散的表达内容[8]，引发了交流、沟通和认同障碍等问题[9]，难以实现情感共鸣与价值认同。

近年来，学者们从不同视角研究中国体育话语体系的建构、传播问题。……