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冰雪旅游研究的回顾与展望

2025-07-13张宇飞范高荣贾浩杰王恒

首都体育学院学报 2025年3期
关键词:旅游研究

Abstract Ice and snow tourism has increasingly influenced regional economic development and the global tourismmarket,butresearchonice and snow tourism exhibits a generalized characteristic,warrantingattention. Relevant literaturewas retrieved from commonlyused Chinese and foreign literature databases,and the methods such as bibliometrics were employed to analyze the selected documents. Follwing a logical progression of \"concept identification -feature summarization-context tracing-framework construction-proposal of future directions\",the analysis and review encompassed the concept ice-snow tourism,the evolution of ice-snow tourismresearch,andkeyreseach themes.A theory-Antecedents-Behavior-Consequences (TABC) integration framework was constructed.Itis found that the research on iceand snow tourism at homeand abroad has shown steady growth,and the themes that foreign scholars focus onare stimulating tourism demand,global climate change,and sustainable development of the industry,while thecontent of domesticscholars'research reflects the evolution of resource development,industrial integrationand industrial upgrading.Foreign research is influenced by industrial practice and tourists'behavior,and is dominated by quantitative research and case studies;domestic research is influenced by policy stimulation and tournament drive,and the research trend gradually shifts from macro perspective to micro exploration.Finaly,the future research directions are proposed concerningtheme expansion,theoretical integrationand methodological innovationof iceandsnow tourism,aiming to advance the construction of its theoretical system.

Keywordsice and snow tourism; bibliometric analysis future prospects; TABC framework; systematic literature review

冰雪旅游最早源于寒地居民的生存需要,后来逐渐演变为一项广受欢迎的旅游活动,现已衍生为旅游业的重要业态[。过去几十年,随着冰雪资源被不断开发,冰雪旅游业展现出巨大的发展潜力,在带动地区经济、文化、旅游、体育等方面发挥着重要作用[2-3]。从世界冰雪旅游业发展格局来说,欧洲、北美地区冰雪旅游业起步早、发展历史悠久,曾是全球冰雪旅游的中心地区,但近年来东北亚一些新兴冰雪旅游目的地的快速发展正推动着全球冰雪旅游业整体发展格局的变化。以中国为例,北京2022年冬奥会申办成功后,在冬奥赛事、政策红利、消费需求、服务创新等因素影响下,中国冰雪旅游业进入了跨越式发展阶段,冰雪旅游人次从2010年的630万人次增加到2023年的3亿1200万人次,成为世界冰雪旅游经济的新增长极[4]。当前,冰雪旅游业仍面临信息技术壁垒难突破5、地域特色不突出、区域发展不平衡、气候变暖雪季短[6、生态环境遭破坏7等问题,同时,这方面的研究薄弱,尚未形成与实际需求相匹配的理论审视和研究框架[8],亟需系统梳理现有研究缺口,并形成分析框架,以解决冰雪旅游理论与实践研究之难题。

外文文献中关于冰雪旅游的研究多数围绕气候[9]生态[2]、市场开拓[\"0]、目的地营销[等主题展开,中文文献则主要从冰雪资源开发[12]、滑雪场竞争力[13]、冰雪旅游对区域经济的影响[4方面对冰雪旅游进行探讨。随着研究成果数量的增加,有关冰雪旅游研究的述评文献也陆续出现,可以分为如下3类。……

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