王洪玉 李雙

摘要：本文以国际户外运动圣地阳朔县为研究对象，以户外运动为依托，运用了文献资料法、实地考察法、专家访谈法、案例分析法等研究方法，分析了传统旅游景区转型升级中出现的问题，并提出了相应的策略。研究发现，制约景区产品转型升级的影响因素包括管理方式、认知不足、政策支持和市场机制等方面的问题。通过进一步研究，文章提出了以下几点策略：一是挖掘户外运动资源优势，合理开发户外项目，构建一体化户外运动产业；二是利用景区资源优势，深入联动户外运动项目，催生新型的户外运动体验形式；三是重视人才内培外引，开拓创新驱动道路，打造高品质户外运动产业。

关键词：户外运动；阳朔县；传统旅游景区; 转型升级

The mechanism， dilemma and path of outdoor sports promoting the transformation and upgrading of traditional tourist scenic：

Bsed on the investigation of Yangshuo， Guilin

Wang hong yu    Li shuang

College of Physical Education and Health， Guangxi Normal University， Guangxi Guilin 541000

Abstract：This article takes Yangshuo County， an international outdoor sports holy land， as the research object. Based on outdoor sports， it uses research methods such as literature review， field investigation， expert interviews， and case analysis to analyze the problems that arise in the transformation and upgrading of traditional tourist attractions， and proposes corresponding strategies. Research has found that the factors that constrain the transformation and upgrading of scenic spot products include management methods， insufficient cognition， policy support， and market mechanisms. Through further research， the article proposes the following strategies： firstly， to tap into the advantages of outdoor sports resources， develop outdoor projects reasonably， and build an integrated outdoor sports industry; The second is to utilize the advantages of scenic resources， deeply link outdoor sports projects， and promote new forms of outdoor sports experience; The third is to attach importance to talent internal training and external attraction， explore the path of innovation driven development， and create a high-quality outdoor sports industry.

key words： outdoors sport; Yangshuo; traditional tourist attractions; transformation and upgrading

引言

在我国现阶段，户外运动产业兴起发展并且发展势态良好（见图1）。可以通过发展户外运动的创新从而推动旅游景区产品的转型升级，将曾经的传统旅游环境改变，重新塑造当前的格局。随着全民健身与全民健康深度融合，户外运动逐渐成为广大群众喜闻乐见的运动方式^[1]。近期，国家体育总局、国家发展改革委等八部门共同印发2022年11月体育总局、发展改革委、自然资源部、文化和旅游等八部门联合发布的《户外运动产业发展规划（2022— 2025 年）》指出：“要推进户外运动消费场景与乡村旅游、休闲农业等融合”^[2]。建议大力发展生态户外运动、绿色户外运动、低碳户外运动，在农事体验、生态运动会中增加户外运动项目，以此转化绿水青山的生态价值。……