新媒体背景下纪录片的发展创新研究
2021-12-13张亮亮李佳静朱平
张亮亮 李佳静 朱平
摘要:当前媒介环境日新月异,受众对纪录片的观看习惯和审美角度发生了变化,这对纪录片的内容制作、传播渠道和创作发展造成了冲击。因此,纪录片在内容和形式上积极寻求突破,不断适应迅速变化的市场环境,才能够满足人们复杂多样的内容消费需求。该文从新媒体背景下纪录片的创作理念着手,探讨纪录片的创作影响变化,并从创新创作技术、革新主题角度论述新媒体时代纪录片的发展路径。
关键词:新媒体纪录片创新发展
中图分类号:J952文献标识码:A 文章编号:1672-3791(2021)09(c)-0000-00 Research on the Development and Innovation of Documentary Under the Background of New Media
ZHANG Liang1iang1 LI Jiajing2 ZHU Ping3
(1.Changchun University of Technology, Changchun, Jilin Province,130012 China; 2.Hebei Communications Vocational and Technical College, Shijiazhuang, Hebei Province, 050035 China; 3.Hunan High Speed Railway Vocational and Technical College, Hengyang,Hunan Province,421002 China)
Abstract:At present, the media environment is changing with each passing day, and the audience's viewing habits and aesthetic perspective of documentaries have changed, which has an impact on the content production, communication channels and creative development of documentaries. Therefore, documentaries actively seek breakthroughs in content and form, and constantly adapt to the rapidly changing market environment, so as to meet people's complex and diverse content consumption needs. Starting from the creative concept of documentary under the background of new media, this paper discusses the changes of the creative influence of documentary, and discusses the development path of documentary in the new media era from the perspective of innovative creative technology and innovative theme.
Key Words:New media; Documentary; Innovation; Development
随着新媒体新技术的不断发展,媒体融合进一步深化,纪录片迎来了巨大的挑战和发展机遇。为推动纪录片的发展与创新,顺应市场化趋向,结合新媒体碎片化、互动性特征,丰富纪录片文化内涵,创新纪录片发展路径,继而推动新媒体纪录片长远发展[ ]。
1新媒体推动纪录片发展的特点
随着新媒体新技术的不断发展,纪录片已经不局限在传统媒介中播出,而是探索着多平台的融合创新,因此具有多样化、移动化和个性化的特点,新媒体也成为纪录片播出的主阵地。
1.1多样化
新媒体出现之前,电视节目、电影院线是观看纪录片的主要媒介载体,此时的人们无法突破时间和空间上的制约因素,受限于特定的媒介、时间和地点,导致人们对观看纪录片的兴趣程度变低。然而当新媒体出现之后,新技术助力媒介载体转型发展,从而改变了受众的观看习惯,于是各类视频网站自制的纪实类纪录片受到了人们的追捧,纪录片的表现形式更为丰富。……
