施卫强

摘  要：大学生在青春期都比较注重外在形象和内在呈现，希望通过各种途径向外界呈现自身最优形象。各类网络平台如微信、QQ、微博等是大学生进行网络印象管理的主渠道。从高校辅导员的视角去探索当今大学生在进行网络印象管理时的表现，发现存在标签化展现、个性化展现和选择性展现的特点，而造成这些现象的原因是大学生个体展现的强烈意愿、个体自信的网络构建和注重角色的自我保护。高校辅导员应该在关注中给予回应，把话说到学生的心坎里;在鼓励中给予建议，把理讲进学生的大脑里;在观察中发现问题，把经验融入自己的骨子里，从而对大学生进行有效引导。

关键词：印象管理;辅导员;引导措施;网络平台

中图分类号：G645 文献标志码：A          文章编号：2096-000X（2021）32-0088-04

Abstract： College students often pay more attention to external image and internal presentation in adolescence， hoping to present their best impression to the outside world through various channels. All kinds of network platforms such as WeChat， QQ and micro-blog are the main channels for college students to manage their network impressions. From the perspective of college counselors， this paper explores the performance of college students in network impression management， and finds that there are characteristics of label display， personalized display and selective display. The reasons for these phenomena are the strong willingness of college students， the network construction of individual self-confidence and the self-emphasis on role protection. As college counselors， they should respond to their concerns and put their words in the students' hearts， give suggestions in encouragement and put theory into the students' minds; find problems in observation and integrate experience into their own bones.

Keywords： impression management; the perspective of counselors; guiding measures; network platform

几乎每个人都会注重自身外在形象，都希望把自己最好的一面呈现给外界，社会学家欧文·戈夫曼把这种现象称之为印象管理。对于正处在青春期的大学生而言，及时有效的印象管理是必不可少的。相比起以前只能通过穿着打扮或社交活动等外在、直接的体现方式而言，现如今可以利用各类网络平台和便捷手段来进行印象管理。但大学生群体由于自身性格特点、成长经历、外表长相、特长技能、交际范围等多种因素，导致在进行网络印象管理时会呈现出许多差异。学术界对于大学生群体的印象管理研究不是很多，且较集中在大学生面试过程中的印象管理或人际交往间的印象管理。……