李烨 陈英

摘  要：为进一步探究电子商务时代下农产品物流团队的团队创新意识，提高团队创新绩效。文章应用理论分析与实例调查相结合的方法，基于协同发展的理念，探究了农产品物流团队的人际信任与团队创新管理的关系与作用。研究针对相关物流团队进行了问卷调查，调查结果表明大部分团队属于中小型团队，人际关系与组织结构相对简单。在对协同发展的中介效用检测中，Sobel test值为5.879，大于1.96，表示协同发展在团队信任与团队绩效中具有中介作用。协同发展对于创新绩效存在显著的直接影响，在不同项目形态中均产生了较好的调节效果。研究表明在农产品物流团队中人际信任关系中具有重要的作用，其能够有效提高团队成员之间的信任度，有效提高团队的创新绩效。

关键词：协同发展;物流团队;团队信任;人际关系

中图分类号：F252    文献标识码：A

Abstract： The study aims to further explore the team innovation consciousness of agricultural products logistics team in the era of e-commerce and improve team innovation performance. Based on the concept of collaborative development， the study explores the relationship and role between interpersonal trust and team innovation management of agricultural products logistics team by combining theoretical analysis with case study. The study conducts a questionnaire survey on the related logistics team， and the results show that most teams belong to small and medium-sized teams， and the interpersonal relationship and organizational structure are relatively simple. In the mediating utility test of collaborative development， Sobel test value is 5.879， greater than 1.96， indicating that collaborative development has a mediating role in team trust and team performance. Collaborative development significantly and directly impacts the innovation performance， and has a good regulatory effect in different project forms. The study shows that interpersonal trust plays an important role in the agricultural product logistics team， which can effectively improve the trust between team members and the innovation performance of the team.

Key words： collaborative development; logistics team; team trust; interpersonal relationship

0  引  言

現阶段，线上销售已经成为了农产品销售的重要渠道之一。在此背景下，与线上销售密切相关的物流行业直接关系着农产品的运输效率情况，对农产品的销售起着重要的作用。因此，对农产品物流行业进行科学高效的管理就显得尤为重要。在社会飞速发展的背景下，团队作为物流系统的基本单元，正在逐渐成为技术创新和知识创造的关键力量[1]。加之物流行业竞争压力日益增加，若企业或项目团队想要获得更大的竞争优势，就需要考虑如何提高团队的创新绩效，如何有效的激发团队成员的创造性等问题。……