文雪琴

摘 要：对于中职院校来说，其核心任务是要培养出“职业化”高素质人才，立足于职业发展，但是在实际教学活動中，却过于重视学生职业技能的培养，而忽略了学生“学业”和“职业”之间的衔接工作，导致教学活动和职业发展相脱节，学生虽然具备较高水平的职业技能，但是却缺乏相应的实践经验，不能够满足越来越严格的工作需求。在此背景下，中职院校必须要对教学模式作出相应的变革，积极探寻校企合作新方式，让学生做教学活动中做到职业技能和职业经验的“双重提高”。

关键词：校企合作 中职院校 汽车营销

The Teaching Reform of Automobile Marketing in Secondary Vocational Schools under the Mode of School-enterprise Cooperation

Wen Xueqin

Abstract：For secondary vocational colleges， its core task is to cultivate "professional" high-quality talents based on professional development. However， in actual teaching activities， it pays too much attention to the cultivation of students' vocational skills and ignores the connection between "the academic" and "the professional，" which has led to a disconnect between teaching activities and professional development. Although students have high-level vocational skills， they lack the corresponding practical experience and cannot meet the increasingly stringent work requirements. In this context， secondary vocational colleges must make corresponding changes to the teaching model， actively explore new ways of school-enterprise cooperation， and enable students to achieve "dual improvement" of vocational skills and professional experience in teaching activities.

Key words：school-enterprise cooperation， secondary vocational colleges， automobile marketing

1 前言

在当今时代，一方面由于教育事业蓬勃发展，各大教育机构不断扩招，每年为社会输送的高素质人才越来越多，导致人才市场供大于求，人才内卷化严重，学生就业形势愈发严峻;另一方面，由于应试教育理念的影响，刚刚就业的学生往往带有“学院”气质，虽然理论知识水平较高，但是实践能力不足以满足工作实际需求，面临招工难的问题。而通过校企合作，中职院校可以切实提高学生的职业经验，做到理论和实践相结合，从而有效提高学生的市场竞争力，企业也能够根据工作需求，定向培养所需要的高素质人才，以此来保障企业始终维持旺盛的活力和生命力。

2 校企合作模式在中职院校汽车营销教学活动中应用的重要意义

2.1 校企合作在中职院校汽车营销教学活动中应用是时代进步的必然要求

伴……