杨忠仪 黄卫纯

摘  要：随着4G网络和无线网络的普及，移动学习已逐渐成为趋势。该文通过把移动学习融入课堂教学，探索了移动学习环境下高职学院网页美工课程教学策略。网页美工教学中以学生为主体，把移动学习融入课堂教学，激发了学生学习兴趣;以任务驱动，设计分层学习任务，逐步提升了学生的知识迁移能力;通过开展分组活动，培养了学生团体合作能力;通过对学生学习过程全评价，提升了学生学习的自信心和获得感。网页美工教学在超星学习通移动学习平台上经过了3个教学周期实践，取得了良好的教学效果。

关键词：移动学习  高职院校  网页美工  教学策略

中图分类号：G712                             文献标识码：A文章编号：1672-3791（2021）03（a）-0161-04

Research on Teaching Strategies of Web Art Courses in Higher Vocational colleges under Mobile Learning Environment

YANG Zhongyi  HUANG Weichun

（Hunan Vocational College of commerce， Changsha， Hunan Province， 410205  China）

Abstract： With the popularity of 4G networks and wireless networks， mobile learning has gradually become a trend. By integrating mobile learning into classroom teaching， the article explores the teaching strategies of web art courses in higher vocational colleges in a mobile learning environment. In web art teaching， students are the main body， mobile learning is integrated into classroom teaching， which stimulates students' interest in learning; task-driven， hierarchical learning tasks are designed， and students' knowledge transfer ability is gradually improved; student groups are cultivated through group activities cooperative ability; Through the full evaluation of students' learning process， students' self-confidence and sense of gain in learning are improved. Web page art teaching has gone through three teaching cycles on the Chaoxing superstar learning platform and achieved good teaching results.

Key words： Mobile learning; Vocational colleges; Web art; teaching strategy

《网页美工》课程是湖南商务职业技术学院电子商务专业群的一门共享课程，也是专业必修课程，主要培养学生掌握网页美工及电商美工岗位所需的专业技能，并能独立完成产品修图及网页页面设计制作，学生毕业后可胜任淘宝美工、网页美工等工作岗位。一方面电商发展势头迅猛，传统的课程教学内容、教学资源不能满足企业人才技能需求，单一的教学方式也不利于教育信息化技术的推广;另一方面学生学习缺乏主动性，重模仿、轻思考，创新能力和审美能力较弱，这与企业人才技能需求存在差距。高职院校如何培养出上岗就能上手的网页美工设计人员是我们亟需研究的课题。

1  移动学习与移动学习平台

2000年国际远程教育权威Desmond Keegan将移动学习的理念带入中国，在教育界产生了很大反响[1]。……