摘 要 现代人类可通过各种人造符号进行信息地传递与总结，这也是人类理解掌握已知世界的重要手段和方式。由于文明的累加和丰富，符号的意义随之不断进行更新和添加，新的符号也层出不穷。从电子时代初期的设计语言入手，立足时代、造型与概念化的角度分析如今早已被科技和市场淘汰的早期电视，其造型于技术变迁颇巨的今天在日常生活中的应用与符号概念领域内依旧拥有深远的影响。以现代标志为切入点，基于其造型、功能与概念的角度分析了早期电视造型在现代生活中的应用与传播，并在符号学的视域下梳理了电视造型符号化的具体表现和其内在意义。

关键词 电视造型;符号;标志

引用本文格式 徐智.早期电视造型符号化研究[J].创意设计源，2021（2）：50-53.

Research on the Symbolization of Early TV Modeling

XU ZHI

Abstract Symbols are a unique system of human beings and an important way for human beings to understand and master nature. Due to the accumulation and continuous enrichment of civilization， the meaning of symbols is constantly enriched， and new symbols emerge one after another. This paper starts with the design language at the beginning of the electronic age， and analyzes the early TV appearance that has been eliminated by science and technology and the market long ago from the perspective of age， appearance and conceptualization. In the age of rapid technological change， its exterior still has a far-reaching influence on the application in daily life and the field of symbolic concepts. Starting with the modern symbol， this paper analyzes the application and spread of early TV appearance in modern life from the perspective of its exterior， function and concept， and elaborates the specific expression and internal meaning of TV appearance symbolization from the perspective of semiotics.

Key Words TV shape;symbol;sign

设计是技术和文化的交界，技术提供了将设计师和艺术家脑内的观念转化为现实的可能[1]。其中所诞生的许多经典造型至今还以各种形式活跃在人们的日常生活与艺术作品中。1925 年，英国青年贝尔德发明了世界上第一台电视，此后的几十年内电视机的造型在大体上并无变动。时至今日，往昔的老式电视机早已在日常使用层面被时代淘汰。当今的显示设备早已摆脱的“大屁股”、球面屏等特定时代下的技术壁垒问题，逐步向轻盈、纤薄及愈来愈高的屏占比方向迈进。这一改变使得各类跨平台、多终端的图像显示设备造型设计趋向同质化，从而使得各类功能性分工明确的显示设备在造型的边界上越来越模糊。……