林媛 李冰玥

摘要：目的-环保型外卖食品和包装的可持续性已成为影响消费者购买决定的重要考虑因素，各大外卖食品企业对用材用料也越来越重视。从设计学视角分析了外卖食品与包装的内在关联性，以国内外卖食品包装设计现状及问题为切入点，通过大量调查取例，试图对外卖食品包装缺乏安全性、宜人便利性和生态环保性三大主要问题进行客观探析。方法-采用理论分析和案例研究相结合的方法，在借鉴国外食品外卖包装设计经验基础上，阐述了在餐饮业改走亲民路线的便捷化时代，外卖食品包装必须满足消费者在结构、材料、装饰、功能扩展、生态环境保护等方面的核心需求。结论-在以人为本理念基础上，倡导外卖食品包装“简约”表达的构思探索，从多方面探究其必要性与可行性。

关键词：外卖包装；“简约”表达；可持续性；以人为本

中图分类号：TB482 文献标识码：A 文章编号：1400 （2021） 02-0058-04

基金项目：四川省大学生创新创业项目外卖食品包装设计中的“简约”表达（B50104095）

The Expression “Simplicity” In the Packaging Design of Take-Out Food

LIN Yuan， LI Bing-yue（School of Fine Arts， Sichuan University of Light Chemical Technology， Zigong 643000， China）

Abstract： Objective-The sustainability of environment-friendly take-out food and packaging has become an important consideration for consumers purchasing decisions， and the major take-out food industries are paying more and more attention to materials. It analyze that inherent relevance of the take-out food and the packaging from the point of view of the design， the present situation and problem of the domestic and foreign sell food packaging designs are the entry point， through a large number of survey example， try to make an objective inquiry about three major problems of the lack of security， pleasant convenience and environmental protection of the food packaging. Method-adopt the method of combining theoretical analysis and case study， takeaway food packaging design experience in foreign countries as a reference basis， this paper expounds the chartered urself populist route in the restaurant industry era， take-out food packaging must satisfy the consumer to the structure， material， decoration and function extension， the core of the ecological environmental protection requirements. Conclusion on the basis of people-oriented concept， it advocates the concept exploration of “simple “ expression of take-out food packaging， and explores its necessity and feasibility from various aspects.

Keywords： take-out packaging； "simple" expression； sustainability； people-oriented

1 國内外卖包装的现有状况

1.1缺乏“以人为本”的意识

如今的外卖包装为了与社会经济、人们生活方式相适应，为了吸引受众眼球，扩大消费群体，为人民提供优质的食品外卖服务，以满足用户不断增长的个性化需求。以前外卖包装都是选用简单的塑料袋和包装盒，而今的外卖包装不仅材质上奢华豪气，光泽感佳，精美有特色，图案更美观，视觉表现上也别致养眼，从而相应的抬高了包装成本。……