谢桂花 王林萍

摘 要：星创天地是农业农村领域的众创空间，探索其对创业活动的影响有利于推动乡村振兴。基于生态系统理论和创业过程模型，对泉州向阳乡三农互联网星创天地的个案分析发现，星创天地有利于培育创客，孵化创业企业，营造良好的创业氛围，可以帮助创业者识别并构建创业机会，整合内外部资源，并通过社会创客教育方式提高创业者能力，最终促进创业者成功，推动农村创业的升级。星创天地对乡村创业活动有积极影响，政府可优化政策环境，加强引导，改善星创天地的运营管理，使其更好发挥作用。

关键词：星创天地;乡村创业;创业过程;乡村振兴

中图分类号：F327 文献标志码：A 文章编号：0253-2301（2020）05-0051-06

Abstract： Xingchuang Tiandi was a maker space in the field of agriculture and rural areas. The exploration of its influence on the entrepreneurial activities was conducive to promoting the rural revitalization. Based on the ecological system theory and the entrepreneurial process model， a case study of the Internet Xingchuang Tiandi relating to agriculture， rural areas， and rural residents in Xiangyang Township of Quanzhou showed that Xingchuang Tiandi was conducive to cultivating the makers， incubating the entrepreneurial enterprises and creating a good entrepreneurial atmosphere. It could help the entrepreneurs identify and build the entrepreneurial opportunities， integrate the internal and external resources， and improve the entrepreneurs′ ability through the social maker education， ultimately promoting the entrepreneurs′ success and promoting the upgrading of rural entrepreneurship. Xingchuang Tiandi had a positive impact on the rural entrepreneurship activities. Therefore， the government should optimize the policy environment， strengthen the guidance， improve the operation and management of Xingchuang Tiandi， thus to make it play a better role.

Key words： Xingchuang Tiandi; Rural entrepreneurship; Entrepreneurial process; Rural revitalization

2016年，科技部發布《〈发展“星创天地”工作指引〉的通知》（国科发农〔2016〕210号），提出农业农村领域众创空间发展计划，并将其命名为“星创天地”。作为新型农业农村创新创业服务平台，星创天地发展的目的旨在通过市场化的机制和现代化管理运作的方式，聚集各类资源和要素，最终促进农业农村的创新创业。迄今为止，科技部分3批，一共确立了1824家星创天地的备案。围绕这一新生事物，学者们开展了相关研究，例如，倪艳等[1]将星创天地模式归纳为以龙头企业为主导、以订单农业和品牌农业为基础等6种模式，提出了协调机制、盈利模式、监测及考核机制等对策;王朝晖等[2]开展了基于星创天地的创新创业教育探索实践分析;郭彩芳等[3]对四平市10家星创天地发展现状进行分析，并提出了完善对策。……