盛美娟 王姗

[摘 要]商务英语写作教学具有很强的应用性和知识的综合性，对于提高学生的就业能力和商务领域的职业发展有很大的帮助。现有的商务英语写作教学存在很多的问题与不足，不能满足应用型人才培养的需要，主要体现在商务知识、跨文化意识以及逻辑基础训练的缺失。要提高教学效果，需要聚合学校、教师和学生的合力，优化课程设置，扩展商务知识储备;改进教学模式、丰富教学内容;加强师资培训，提升教师的专业水平;推进考学结合，激发学生的学习兴趣。

[关键词]商务英语写作教学;跨文化意识;逻辑训练

[中图分类号] G640            [文献标识码] A            [文章编号] 2095-3283（2020）07-0118-04

On Problems and Countermeasures of Business English Writing Teaching from the Perspective of Application-Oriented Talents Cultivation

Sheng Meijuan1    Wang Shan2

（1.School of Foreign Languages， Yantai University， Yantai Shandong 264005;

2. School of English and International Studies， Beijing Foreign Studies University， Beijing 100089）

Abstract： Business English writing teaching， with a strong application and comprehensive knowledge， is very helpful to improve students employment and career development in the business field. However， there are many problems and deficiencies in the current business English writing teaching， which can not meet the needs of the cultivation of application-oriented talents， which is mainly reflected in the lack of business knowledge， cross-cultural awareness and logical training. To improve the teaching effects， it is necessary to gather the joint efforts of schools， teachers and students， optimize the curriculum and expand the business knowledge reserve， improve the teaching model and enrich the teaching content， strengthen the training of teachers and enhance their professional level， and stimulate students interest in learning.

Key Words： Business English Writing Teaching; Cross-Cultural Awareness; Logic Training

《商務英语专业本科教学质量国家标准》明确指出，商务英语专业具有国际化、复合型、应用性的三大特点，旨在培养具有扎实的英语基本功，掌握语言学、 经济学、国际贸易等相关理论知识，熟悉国际商务的通行规则，具备较强的跨文化交际能力与较高的人文素养，能在国际环境中熟练使用英语、从事商务工作的应用型复合人才[1]。当前，越来越多的高校将商务英语写作课程设置为必修课或选修课，以培养学生的商务英语写作能力，提升学生的就业能力，为学生日后在商务领域的职业发展奠定基础。然而，现有的商务英语写作教学存在着很多问题和不足，学生的商务英语写作能力不能得到有效提升，无法写出有效得体的实用性商务英语文案，很难满足企业的实际工作需要。……