陈锋

【摘要】随着新媒体技术的不断发展，新媒体的发展给县级广播电视台的生存带来了极大的威胁。为了在这个时代站稳脚跟，国内电视台都继成立了融媒体中心并进行融媒体业务。融媒体中心的建立是县级电视台转型升级的必然趋势，融媒体技术作为一项重要技术，已经被广泛应用，新模式的转变也可以为县级广播电视的发展提供更大的空间。本文通过对县级广播电视发展情况的分析，深入探究县级电视转型升级和融媒体平台建设，完成从传统技术模式转型到数字模式的升级，占好舆论宣传的主阵地。

【关键词】县级广播电视;融媒体平台;创新应用

中图分类号：G22                 文献标识码：A               文章编号：1673-0348（2020）010-142-03

[Abstract] With the continuous development of new media technology， the development of new media has brought a great threat to the survival of County-level Radio and television stations. In order to keep a firm foothold in this era， domestic TV stations have set up a financial media center and carry out financial media business. The establishment of the financial media center is the inevitable trend of the transformation and upgrading of county-level TV stations. As an important technology， the financial media technology has been widely used. The transformation of the new model can also provide greater space for the development of County-level Radio and television. Based on the analysis of the development of County-level Radio and television， this paper probes into the transformation and upgrading of County-level Television and the construction of media platform， completes the transformation from traditional technology mode to digital mode， and occupies the main position of public opinion.

[Key words] County level radio and television; Media platform; Innovative application

隨着社会的不断前进，全媒体时代已向我们走来，广播电视等传统媒体正在与新媒体努力融合中，融合已经成为每个传媒人都要面对的新常态，这是广播电视工作者适应全媒体融合发展的要求和挑战。新媒体技术已经成为各类媒体发展的强劲推动力，广播电视台在采用融媒体技术后为传统媒体服务于社会和经济提供了千载难逢的机遇。必须不断对融媒体技术进行创新应用探索，才能更好促进经济社会的发展，目前县级电视台在建设融媒体平台过程中如何创新发展，结合各自电视台的具体工作需求，让融媒体平台建成后功能更好的满足工作需要律已经成为各相关人员需要思考和解决的问题。

1. 县级电视台发展现状和融媒体平台建设