沈鸿

摘  要：随着高校的普及和大学办学理念的不断提升，就业形势日趋严峻，已经成为整个国家乃至全社会关心的焦点话题。大学生随处可见，大学学历已经不足以成为衡量知识水平的唯一标准。面对岌岌可危的就业环境，就业问题成了教育改革的重难点，推向了风口浪尖。从就业前景和方向来看，挑战重重。校企融合已经成为教育创新的大势所趋，电力营销人才是社会上稀缺的人力资源。文章以校企融合为主线，探究创新型电力营销人才的培养模式，在新时代的视角下，寻找到促进电销型人才就业的途径和引擎，提高就业率。

关键词：校企融合;创新型电力营销;人才就业

中图分类号：C961         文献标志码：A         文章编号：2096-000X（2019）17-0043-03

Abstract： With the popularization of universities and the continuous improvement of the concept of running universities， the employment situation is becoming more and more serious， which has become a focus topic of concern for the whole country and even the whole society. College students can be seen everywhere. College diploma is not enough to be the only standard to measure the level of knowledge. Faced with the precarious employment environment， employment has become an important and difficult issue in the educational reform and has been pushed to the forefront. From the perspective of employment prospects and directions， there are many challenges. School-enterprise integration has become the general trend of educational innovation. Power marketing talents are scarce human resources in society. Based on the integration of schools and enterprises as the main line， this paper explores the training mode of innovative power marketing talents， and from the perspective of the new era， finds ways and engines to promote the employment of electricity marketing talents， and improves the employment rate.

Keywords： school-enterprise integration; innovative power marketing; talent employment

一、電力营销发展的现状

伴随着科技的日新月异，人们生活水平不断提升，社会对电力的整体需求增加。作为国民经济的基础和命脉，电力行业取得了长足且稳定的发展。电力营销就是电力企业在变化的市场环境中，以满足人们的电力消费需求为目的，通过电力企业一系列与市场有关的经营活动，提供满足消费需要的电力产品和相应的服务，从而实现企业的目标。电力营销的实质就是要调整电力市场的需求水平、需求时间，以良好的服务质量满足用户合理用电的要求，实现电力供求之间的相互协调，建立电力企业与用户之间的合作伙伴关系，促使用户主动改变消费行为和用电方式，提高用电效率，从而增加企业的效益。……