刘馨然

abstract：People began to realize that with the continuous improvement of the level of social industrialization，the natural environment on which we live has become more and more bad，which not only seriously affects our daily life，but also poses a great threat to the survival of future generations.Therefore，people began to pay attention to the relationship between themselves and the natural environment.The organic integration of industrial design and ecological environment has become a problem we must consider at this stage.

Key word：Environment pollution;industrial design;Green design

Product design is the principal part and kernel of industrial design.Product design gives uses pleasure.A good design can bring hope and create new lifestyle to human.In spscificity，products are only outcomes of factory such as mechanical and electrical products，costume and so on.In generality，anything，whatever it is tangibile or intangible，that can be provided for a market，can be weighed with value by customers，and can satisfy a need or desire，can be entiled as products.Innovative design has come into human life.It makes product looking brand-new and brings new aesthetic feeling and attraction that are different from traditional products.Enterprose tend to renovate idea of product design because of change of consumer's lifestyle，emphasis on individuation and self-expression，market competition and requirement of individuation of product.

一、Overview of product design

Product design includes factors of society，economy，techology and leterae humaniores.Tasks of product design includes styling，color，face processing and selection of material and optimization of human-machine interface.Design is a kind of thinking of lifestyle.Product and design conception can guide human lifestyle.In reverse，lifestyle also manipulates orientation and development of product from thinking layer.With the development of science and technology，more and more attention is paid to austerity of environmental promblems，such as polluting of atmosphere，destroy of forest，soilerosion，land desertification，water resource polluting，a great deal of species becaming extinct，exhansting of petroleum，natural gas and coal and so on.A designer should have a strong consciousness of protecting environment and to make his＼her design to be based on avoiding destroying environment and saving natural recourse.

二、Harm of environmental pollution

Nowadays，greenhouse effects，destroyed ozone layers and acid rain are three global environmental questions.Greenhouse effect is phenomena of the atmosphere becoming warmer.The forming principle of greenhouse effect is that the Sun short wave radiation can penetrate into ground through atmosphere，long wave radiation emitted from ground after ground is warmed，is absorbed by carbon dioxide of atmosphere，and then atmosphere gets warmer.Methane，ozone，chlorine，Fluorine，hydrocarbon and aqueous vapor also make some contribution to greenhouse effects.With rapid increase of population and rapid development of industry，more and more carbon dioxide of atmosphere enters into atmosphere.Because forest is cun down in a large amount also，carbon dioxide increases gradally，and the greenhouse effects are strengthened constantly.

The question of the strategic consideration of sustainable development should include circulation，green energy and ecological efficiency.Green design comes from introspection on environmental and ecological disruption caused by design of modern technology and culture.Green design focuses on the balance relation of persons and natural ecology.Designers should consider the environmental benefits at every decision of the disign process，and try their best to reduce the destruction to environment.

For industry design，the core of green design is "3R"，namely Reduce，Recycle and Reuse.It is necessary not only to reduce consunption of substance and energy sources，and reduce letting of harmful substance，but also to classified reclaim，recycle and reuse products and parts conveniently.Green design is not only technical，but also an innovative idea.It requires designer to give up some rat-fuck method excessively emphasizing at the style of products，and to focus on the real innovative.He or she would design the form of the products with more responsible method and make the products lengthen their wervice life as much as possible through succinct and permanent modeling.

Conclusion：

To sum up，with the rapid development of science and technology and the continuous emergence of new products，people's lifestyle has changed to a certain extent.With the emergence of these changes，people have to pay attention to the resource consumption of products and the pollution of the environment.Ecological design directly determines the humanized design，and reducing environmental pollution and energy consumption is the fundamental goal of ecological design.At present，industrial design has become the core of the industrialized society，the fundamental demand of the public for practical value，closely related to human production and life，and an indispensable means to create a good way of life and enhance the quality of human life.

Reference

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（作者單位：齐鲁工业大学（山东省科学院）艺术设计学院）