游茂林 汪俊杰

摘要：基于湖北省漂流景区的调查数据发现，漂流旅游资源开发以民资和国资为主，外资较少，这些资金通过多元合作开发了70多家漂流景区。投资规模不断扩大，首期平均投资额已经从2000年前的403.75万元增长到目前的2 989万元，但投资增长已经放缓，翻倍增长已成过去时。投资的来源行业主要是投资业、旅游业和政府。从投产的漂流景区收入看，来自政府和旅游业的资金以及千万级以上的大额投资开发的漂流景区整体经营情况较好。因此，研究建议后续漂流旅游资源开发应重视对整体旅游资源的考察，引入政府和旅游业资金，不允许建造低额、小型漂流景区。

关键词：漂流；投资模式；收益；资金来源

中图分类号：F590.3 文献标识码：A

文章编号：0439-8114（2018）17-0141-04

DOI：10.14088/j.cnki.issn0439-8114.2018.17.035 開放科学（资源服务）标识码（OSID）：

Abstract： Based on the survey data from drifting scenic spots of Hubei province， it was found that the drifting tourism resources was mainly developed by the private and state capitals but little by foreign capital. With these funds more than 70 drifting scenic spots have been develop by multi-cooperation， and the investment scale was continually expanding. The average amount of investment in the first phase have grown from 4.037 5 million yuan before 2000 to 29.89 million yuan at present. But the growth of investment have slowed， and the era of double growth have become the past tense. The investment fund was mainly from investment business， tourism and the government. According to the income of operating drifting scenic spots， the spots in good business situation were always invested by the government and tourism， or big investments as more than 10 million yuan. Therefore， it was suggested that the development of future drifting tourism resources should pay attention to investigation of the overall tourism resources， introduce funds from the government and tourism， and stop the construction of small and low drifting scenic spots.

Key words： drifting； investment model； income； sources of fund

漂流已经成为中国居民夏季旅游的重要选项，不断增长的漂流需求也刺激着全国各地漂流旅游资源开发，截至2010年11月24日，全国共有610处漂流景区[1]。近年来，中国漂流景区开始进入洗牌阶段，既有新的漂流景区入市，也有漂流景区关张。基于媒体报道的相关信息可见，投资模式可能对漂流景区的经营效益产生影响，例如黔东南州的黄平野洞河漂流曾因经营不善关停，后来县委、县政府将景区收回，帮助景区起死回生[2]。不同资金入市漂流行业，所蕴含的经营导向、附属支持条件、实力等存在差异，会从根本上影响漂流旅游资源开发利用和漂流景区的生存。为了保证漂流旅游市场健康发展和漂流旅游资源有效利用，本研究对湖北省70多家漂流景区的投资模式进行调查，考察投资模式对漂流景区经营效益的影响。……