孙春玲

摘要：商务写字楼承载着高密度的商务活动，商务写字楼市场的稳态健康可持续发展是城市经济发展的强劲支撑。同质化竞争、忽视成本管理等现象造成资金浪费以及高成本低效益的恶性循环，用好限额设计对降低商务写字楼项目成本提高经济效益有显著作用。本研究针对商务写字楼这一建设主体进行限额设计的优化，考虑客户对产品的需求，用质量展开法优化设计限额值的确定；为实现技术与经济的统一，达到更好的经济效益，用价值工程原理优化设计限额的分配。改进和完善限额设计方法的纵向控制操作流程，充分发挥限额设计在商务写字楼项目造价控制方面的优势，促进商务写字楼市场的健康可持续发展。

Abstract： Business office building carries high density business activity. It is a strong support of urban economic development that keeping a steady and healthy sustainable development of the business office market. Some bad phenomena often lead to waste of funding and a vicious cycle of high cost and low benefit， like homogeneous competition， neglect of cost management and so on. It is significant to reduce the cost of business office building project by using a good quota design. This paper mainly studies the optimization of quota design focus on business office building. Firstly， applying quality function deployment to optimize the problem of design limit value by considering customers' demand for products. Secondly， using value engineering principle to improve allocation of quota design. So that， the project can achieve the unity of technology and economy and a better economic efficiency. This paper improved and perfected operation process in vertical control of quota design， giving full play to the advantage of quota design in the business office building project cost control advantages， and promoting the healthy and sustainable development of business and office markets.

关键词：商务写字楼；造价控制；限额设计；质量展开法；价值工程

Key words： business office building；cost control；quota design；quality function deployment；value engineering

中图分类号：TU753 文献标识码：A 文章编号：1006-4311（2018）30-0026-05

0 引言

商务写字楼是在统一的物业管理下，以商务为主，由一种或数种单元办公平面组成的租赁办公建筑[1]。商务写字楼的高标准的需求，使其价格不菲，成为房地产类别中极具投资价值的项目。北上广深等一线城市的写字楼指数逐年稳步上涨，特别是深圳增长迅速。热情投资的同时带来了许多问题：同质化的业内竞争，产品竞争力不足；市场定位错误导致的盲目投资；忽视成本的资金浪费。房地产经济的合理增长有助于国民经济的健康稳步增长[2]，为保证写字楼市场的健康可持续发展，不能只靠营销、管理等手段，要从根本上控制成本，才能有更大的利润空间，规范市场进出。……